LIMITED TIME OFFER! For a limited time I am opening up FBA Fast Track to our waiting list for the first 100 buyers. Not only that, but you will AUTOMATICALLY be invited to the new “Fast Track 2.0” webinar and receive the complete Fast Track 2.0 product!

FBA Fast Track delivers:

  • Over 8 hours of content on how to start & scale your Amazon based ecommerce business
  • A private Facebook community of seasoned sellers and people just like you starting out where you can ask questions and get real answers

No hype. No fluff. Just honest work and honest business.

The price? $300. One time.

You get the current course AND the new course (when it launches the week of October 24th, 2016).

Get Amazon FBA Fast-Track & Beyond

(payment will be made to Agilade Marketing Group – fancy name for one of my shell marketing gigs)

p.s. I am busy organizing the new content, emails, and webpages for the launch. So the link above is a personal “” link. Please, no shenanigans with changing the price, etc. I’ll just refund you and lock you out forever. Don’t waste my time or yours.

p.p.s. Some previous emails you may wanna read (all good meaty “you can take to the bank” stuff)… Again, everything is being updated

If you’ve been here before and you KNOW what you want click here to go DIRECTLY to the buy button.

July 2, 2014

So Cool Dave and I are at it again…

Last April, Matt Clark & Jason Katzenback relaunched their “Amazing Selling Machine”. Email inboxes everywhere were flooded with this nearly $4,000 training…

Cool Dave and I caused a little ruckus when we matched the ASM boys and relaunched our little counter strike for the everyman (aka FBA Fast Track).

It was brutal – a celebrity death match of launches.

People were tweeting that we were nothing but hungry money-grabbing marketers, that we were launch jacking and trying to undercut all that is good and pure in internet marketing.

OK, none of that happened. (Dave wrote that last part… he can get carried away)

But we did relaunch FBA Fast Track last Easter for a few days and then promptly shut down the cart and went back to working in our businesses.

Well, a lot’s changed in just a few months…

  • I (Andre) moved to lovely Gibraltar (and put my CrossFit dreams on hold — temporarily!)
  • Amazon’s made it a teensy-weensy bit harder to play in the supplement game
  • “Cool” Dave told a room full of six and seven figure earners that the “secret” to Amazon selling success is a lot like pee’ing on a window shutter…

(Sadly, that last one is 100% legit … it’s a long story that you’ll learn all about if you join us.)

All this is interesting but not that important.

What is important is this…

Our community is strong and in just a few months we’re hearing from folks that added four, five, and even SIX-figures to their income streams.

No magic.

No hype.

You don’t even get an orange “Livestrong” knockoff bracelet to wear to be part of the club…

(inside joke)

So it’s time … time to open our doors for a few days and let the couple hundred folks that just missed getting in last time come through the door and start building an honest-to-goodness business with Amazon.

Amazon FBA Fast Track

NB: I left our previous copy intact so that anyone new to this can see the backstory of why Dave and I created our “alternative” offer to ASM in the first place.

So here’s what changed since our previous pitch last October…

We “guesstimated” that our badass webinar would run for around 2 hours…

It didn’t.

We got that completely wrong.

It ended up being 4 hours 35 minutes (and 52 seconds). It’s a monster.

Understand this…

Cool Dave is a good teacher. He sees patterns, and then finds hidden opportunities to exploit for gain and profit.

And just like the business book example, it’s TOTALLY possible to distill what you need to know about selling on Amazon using their Fulfillment by Amazon (FBA) service, down to 2-4 hours on a webinar (fast-track style).

Don’t get me wrong…

ASM is a good course. If you have it, use it.

If you need the slower pace, the networking effect of a conference, and access to a large community using the same selling model, get ASM.

But if what you want are the essentials to get going and an ability to ask about YOUR situation, then we know we have value to offer you (in spades)…

With our offer we’ve gone a step further, too…

We created a “bonus” element called “Beyond Amazon“.

We teach ONE model in FBA Fast-Track. It’s the same basic model that Amazing Selling Machine and others teach.

But it isn’t the only model (of course).

A lot of folks have told us they already have products, or they don’t want to necessarily sell on Amazon (and give them commissions).

In the “Beyond Amazon” section we address that. Stuff like…

  • Building your OWN STORE and how to market it
  • The reality of Amazon as your competitor instead of your partner
  • Selling higher ticket, higher margin stuff on a budget
  • Getting off your ass and sourcing the right way

… and that’s just some of it.

“Beyond Amazon” is a two video set…

Part 1 is an hour and 48 minutes (and 1 second). Along with the bullets above, it talks about the how to start your own e-commerce business (without Amazon) and fancy stuff like “multi channel marketing”.

Part 2 is all about traffic…

1 hour and 49 minutes (and 6 seconds) about generating traffic to your store (Amazon and otherwise).

It’s split into 3 sections:

  • organic traffic
  • social traffic
  • and paid traffic.

Know this — “Beyond Amazon” is  basically an entire stand alone course by itself.

You could take BA and start building your own wedding stationery, fitness supplement, our gourmet spice store right away.

Hell … if you have a killer idea in mind you could be the next Dollar Shave Club or Hello Flo.

So To Recap Our Offer…

Amazon FBA Fast-Track & Beyond teaches an evergreen business model made up of three training videos…

  1. Amazon FBA Fast-Track (4h:35m:52s) — covers everything you need to know about setting up shop on Amazon using their Fulfillment by Amazon service. It’s the same basic model taught in ‘Amazing Selling Machine’.

    … which btw, includes the controversial “Bitch Slap” Technique.
  2. Beyond Amazon (1h:48m:01s) — Here is where we teach you an “alternative model” to Fulfillment by Amazon. It’s everything you need to know to get started.
  3. Beyond Amazon Traffic 101 (1h:49m:06s) — This is the ninja stuff of how to leverage organic traffic, social traffic and paid traffic. What we teach here can be used both with an Amazon store and non-Amazon store.
  4. You’ll also get access a private Facebook group (where you’ll get continued support for 60 days, at which point the group will be left open for members to collaborate, mastermind together, and to support each other ongoing).(
  5. Downloadable mind maps of FBA Fast-Track and Beyond Amazon.

You can get access to all of this for just $500.

In contrast, Amazing Selling Machine sells for $3,497 (or 4 payments of $997). But you can’t get in now even if you wanted to!

Now although we are obviously very biased, we honestly do believe our training represents the absolutely best value in the marketplace.

OK, here’s the bad news…

We open the cart MIDNIGHT July 4th

We close the cart Tuesday July 8th @ 12:01am Pacific Time (so you need to act fast).

Get Amazon FBA Fast-Track & Beyond

(payment will be made to Agilade Marketing Group – fancy name for one of my shell marketing gigs)

WAITING LIST! Add yourself to the waiting list below to be notified about when we reopen again.

If you have any questions, use the comments below. As you’ll see, we’re pretty good with getting back to everyone with real answers. No fluffy stuff or shenanigans.

But PLEASE PLEASE value our time and take a moment to first read all the other comments and answers below. Dave won’t re-answer already addressed questions.

— André Chaperon & Dave Tropeano

André Chaperon & Dave Tropeano

P.S. So Dave was complaining that he didn’t look all cool next to me, with stubble and shades. So he’s been given a makeover, sporting a thick 5 o’clock shadow and aviators.

What ya think? From now onwards Dave will be referred to as “Cool Dave” :)

P.P.S. At lot of gurus selling their versions of this stuff tend to avoid talking about the UGLY TRUTH required to successfully execute this e-commerce business model (at best you’ll get the “sugar-coated” version).

That’s not our style. Even to the determent of earning a sale. We talk about the ugly truth, here.

P.P.P.S. You may be wondering why there are no overt proof elements on this page? … well, the good old United States Federal Trade Commission *hates* proof elements and testimonials.

Some Realistic Social Proof

So we’ve chosen to err on the side of caution and not plaster unrealistic claims all over the site.

That said, we wrote an email about some of the smaller wins (and lazy results) that Cool Dave has recently had, to establish some realistic context for you. You can read that email here

P.P.P.P.S. If you want a better understanding of the kinds of things you can selling successfully on Amazon with their FBA program here’s a quick video Dave shot during our original launch (and it’s still good today)

Comments on this entry are closed.

  • Andre October 8, 2013, 12:25 pm

    If you have any questions about the webinar, ask them here rather than emailing me directly.

    • Steve October 8, 2013, 7:04 am

      Sounds like an interesting opportunity, but first I
      have a few questions.

      1) Can people outside of the U.S. participate in the Amazon FBA
      program? (I am in Canada.)

      2) What about taxes and legal stuff? (ie. Can I operate the business
      under my name or do I have to incorporate? And would my
      business be taxed by the IRS even though I live in Canada?)

      3) How much should I budget for the first 3 months of business?
      (Costs of getting the business up & running and monthly
      expenses. I’m looking for ballpark figures.)

      4) If I invented/created my own product…could I sell it
      through Amazon FBA? (This could be a physical product, electronics,
      or really anything that can be manufactured.)

      I hope I haven’t slammed you with too many questions. I look
      forward to your response. Thanks.


      • Dave Tropeano October 8, 2013, 8:18 am

        Steve, these are EXCELLENT questions. Let me try and take them one at a time…

        1. Yes. To make life easy on yourself you do want a US bank account or a method to do bank transfers using the ACH routing common to banks in the US. We’ll be covering a basic way for doing this in the webinar.

        2. Andre and I are not lawyers. So the right answer is that you have to consult an attorney. That said, when you sign up to be an Amazon seller they give you information on the appropriate tax information you must file.

        At a minimum I believe all non-US sellers have to file a US Tax Form W-8BEN which makes you exempt from some US tax witholdings.

        Again, I am not a lawyer but my understanding is that in order to sell on Amazon you need a US tax ID. This does NOT mean you need to incorporate. You need a US tax ID which is obtained through filing another form :)

        Being that I live in the US I am not an expert on foreign sellers with Amazon, but I will do research (and go through the “foreign selling” modules in courses like ASM that I glossed over) and bring the information with links/pointers to the webinar.

        3. You’ll hate this answer — “it depends”

        Your expenses can be broken down into:

        * Amazon store fees
        * income taxes and international taxes
        * initial inventory acquisition
        * product setup fees
        * external marketing
        * bitch slapping

        In a lot of niches I can think of $1000 is more than enough to cover your first 3 months. Of course this means that Andre will have found 3,479 people out of 3,489 that don’t fit this mold for one reason or another.

        4. Yes. Amazon doesn’t care where the product came from as long as you follow certain guidelines. It’s a lot like selling sausages to Wal-Mart nationwide… a story I probably need to remember to bring up in the webinar.

        • Steve October 8, 2013, 10:04 am

          Thanks for all the great answers! :)


        • Maya October 11, 2013, 4:47 am

          Umm. As a fellow Canadian who also watched the ASM pitch and promptly did some investigation: if I read the US Seller Central sign-up terms correctly, Canada is one of the countries NOT on the list eligible to sign up! Probably because the sister site has its own Seller Central.

          I could be wrong – but please double-check. The wording about eligible countries (copy-pasted from what I am seeing on the US Seller Central [click the “notice for international sellers link to see full details]: To be paid, you need to provide a bank account in a country supported by Amazon. Currently, we support bank accounts in the United States, the United Kingdom, and in the eurozone, which includes Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Malta, the Netherlands, Portugal, Slovakia, Slovenia, and Spain.

          So, I’ll repeat Steve’s question: given this minor fact – will this work for Canadians?

          • Maya October 11, 2013, 5:20 am

            Answering my own comment. Lame. I know.

            Thinking about it further, though, being resident in Canada doesn’t disqualify us from having US bank accounts. I have one through RBC and I know the other “Big 5” banks in Canada also offer US banking – Steve, check with your bank, it ought to be easy enough to set up a US bank account through your Canadian bank. I recall it took a week or two for the account to be active – 3 years ago, some things were still snail-mailed back and forth, that may have changed by now.

          • moose April 22, 2014, 9:16 am

            Why wouldn’t it work for Canadians? They buy stuff from Amazon too, don’t they? That’s why there’s a Canadian version of Amazon.

            • Dave Tropeano April 22, 2014, 12:15 pm

              Hi Moose,

              I think you’re a few messages behind scrolling through the list here, lol. (it ain’t easy with this blog comment approach)

              1. You can definitely sell in the US with Amazon FBA if you are Canadian.
              2. Amazon in fact made it even easier recently and will accept Canadian bank accounts it seems for setting up your FBA account.
              3. You can apply FBA Fast Track to — they offer FBA services there too.

  • Karan October 8, 2013, 6:06 am

    Hey Andre, really looking forward to the webinar. When is it going to take place ??

    • Andre October 8, 2013, 6:20 am

      Karan, will know more in a few days. We’re planning on doing the webinar next week sometime. Will let all our customers know later this week.

  • Jess October 8, 2013, 6:57 am

    For non-US residents/citizen, will this work?
    E.g. I live/I am citizen in/of Australia, will I be able to open an Amazon store in US, and across other operational countries which Amazon
    has presence in?

    • Dave Tropeano October 8, 2013, 8:20 am

      Hi Jess.

      Yes, Amazon has the notion of “foreign sellers” and you can live in one country in sell in others. A bit more set up but not impossible and quite common given the number of people in non-US countries selling on Amazon in the US. But it really applies to all supported Amazon locations like,,, etc.

      I am not an expert on foreigners selling in the US but I will come to the webinar with the information I have plus enough research that I believe can get you up and going quick enough.

      • Jess October 8, 2013, 8:59 am

        Thank you Dave for you reply.

        Further question: What database / search engine do you use to find/reverse engineer gold rated product suppliers/sourcing contacts? Yes there is the well know Alibaba, but there are quite a few duds on there. Do you use Panjiva? Are you aware of similar / alternative search engines, not just for the US, but other countries?

        • Dave Tropeano October 8, 2013, 9:49 am

          Jess, I don’t have personal experience with Panjiva, Import Genius and some of the other services that track import/export shippings and relate that to company performance, etc.

          Also, while those companies provide excellent data it comes at a cost that a lot of startups aren’t ready to absorb. Of course, you are trading off the $99 – $899/mo costs for a little more peace of mind.

          We’ll be covering the 3 or so main ways that ecommerce vendors typically source products when starting out. The focus will be on cost containment and understanding that with any sourcing relationship there is always a trade off between risk and speed to implement.

          • Jess October 8, 2013, 12:30 pm

            Thank you.

  • Chirag October 8, 2013, 7:11 am

    Can I sell through Amazon FBA if I am living in India?

    • Dave Tropeano October 8, 2013, 8:23 am

      Hello Chirag,

      The basic answer is “yes” but you have to have access to a banking system that Amazon supports. You will also have additional shipping costs to send your items from India to Amazon FBA warehouses in the United States.

      This isn’t necessarily hard or expensive. We’ll talk about most of this on the webinar.

      • Jess October 8, 2013, 10:12 pm

        Hi Dave, your comment above leads me think that if you are a citizen of a country different to that of Amazon, it will be a 2 step shipping process i.e. Manufacturer –> My storage (in my country) –> Amazon
        I was under the impression shipping would go
        Manufacturer –> Amazon.

        Can you please clarify?

        If I am in AU, does that mean I have to ship goods via path of China –> AU –> Amazon US ?

        • Dave Tropeano October 10, 2013, 11:54 am

          This is one of those real world questions that doesn’t lend itself to a tidy answer…

          The answer is that it depends on what you’re selling and where you are sourcing the material from.

          Here’s an example — Amazon wants certain classes of jewelry in transparent bags with the labeling on the bag. You might find a supplier that is selling you lots in bulk and need to have them shipped to an intermediate for packaging.

          Another example — you decide that you want to do a bundle package but you are using 2 suppliers for the multiple products that go into the bundle. Again, someone has to receive the raw materials and package them.

          Final example – your supplier cannot private label. They are just giving you lots of material. This might be OK or you might need to find a different supplier or use an intermediary to repackage using branded boxes, do an insert, etc.

          A happier example — you find a supplier that does private labeling, sends you the draft of the artwork template, will do inserts in the packaging, and ships in lot quantities direct to Amazon FBA locations for you. So Amazon gets a big box of 50 units already prepackaged ready for shipping with the barcode on them. Life is Good!

          So YES — you can go China -> Amazon FBA if everything aligns properly sourcing and packaging wise. You can also be forced into using an intermediary depending on the supplier.

          • Jess October 10, 2013, 10:49 pm

            Thanks Dave.

      • Chirag October 9, 2013, 7:34 am

        Hi Dave,

        I don’t want to ship anything from India.
        I can find suppliers from China etc. and they can ship directly to Amazon for FBA.

        But I was looking information about how do I get paid from Amazon and I found that you should have US bank account to for receiving payments.

        Is there any other alternative so I can get paid if I am not living in US?

        • Dave Tropeano October 10, 2013, 11:57 am

          Hi Chirag, thank you for the clarification…

          Yes, we’ll be going through a simple/basic way foreign sellers can set up an account and get paid even though they don’t live in the US.

  • Andy October 8, 2013, 7:32 am

    What is the best way to find private label products in the US and overseas?

    What tips do you have for importing from China? Where do you find reliable Chinese suppliers with good quality products?

    Do you recommend selling supplements?

    What is the most effective way to differentiate yourself from other sellers on Amazon?

    • Dave Tropeano October 8, 2013, 8:26 am

      Hi Andy,

      These are all excellent questions and the type of material that is covered in ASM and will be covered on our webinar.

  • Yap October 8, 2013, 7:42 am

    I have an US address and bank account . Unfortunately., I reside in Malaysia and I only have a Malaysian credit card which is chargeable overseas but seller central only allow certain countries credit card to be included in their charge method . Any way out?

    • Dave Tropeano October 8, 2013, 8:27 am

      Hi Yap, Yes there is a way out and we’ll be covering some of this in the webinar. One quick thing though — have you talked with your US bank? They can likely issue you a credit card if you have an established account.

      • Lean April 22, 2014, 6:37 pm


        I live in Malaysia and I do not have US address and US bank account – can I still join this FBA program?

        How do I register US company, get EIN, mailing address and US bank account and how much it cost?

        I do have ITIN no, how can I join and build this business ? I noticed Malaysia is not in the list when try to register as seller.

        Can you advice, please?


        • Dave Tropeano April 22, 2014, 8:34 pm

          Hi Lean, FBA Fast Track does go through the process of setting up a bank account in a country (like the US) that is compatible with Amazon FBA. Amazon will also take you through an interview process for being a foreign seller and the tax forms needed, etc. such as the IRS 8BEN form.

  • Juliet October 8, 2013, 7:48 am

    Hi Andre

    Thank you so much for this alternative to ASM. I would really want to sign up for this but I have a few questions that I need answered.

    1) Your training is it going to be just a once off thing?
    2) Are you going to provide a list of niches in which we can create the products and also a list of suppliers where we can source the products from?
    3) Are you going to create some support group or forum to get information in case one gets stuck in future
    4) What budget are we looking at to set up shop and also how much to spend on the first inventory

    I hope I didn’t bombard you with too many questions. Really looking forward to this webnar. By the way I stay in South Africa!

    • Dave Tropeano October 8, 2013, 9:05 am

      Hi Juliet,

      These are excellent questions (I think I’ve said that too many times in previous replies — apologies if it starts to sound a little hackneyed). They are the kind of questions we’ll cover in the webinar.

      Some quick answers/hints:

      1. I think so.

      The idea for this webinar really did come about because of a quick Skype conversation between Andre and myself… there’s no intent for the webinar to upsell you anything.

      (I am cursing myself. I know I’ll end up thinking of something that’ll be considered an upsell — just call foul during the webinar if I slip and do this!)

      ASM is a good course and comes with a community, conference, and support environment that justifies the expense.

      Our webinar is 1/10th the cost — actually less than 1/10. So we have to balance “follow up” with expenses.

      That said, I don’t think I’ve ever NOT answered an email or support question.

      So – there’s no intent here to sell you a back end coaching/consulting package. Andre and I haven’t talked about a forum/community or any form of follow up but we probably need to.

      Bottom line – I won’t leave you hanging. I won’t hold the tissue up to your nose to help you blow either. If you have questions you’ll be able to ask them and get an honest reply in a timely manner.

      2. We could provide a list of niches and products. My advice is that if we do that the first thing you should do is find ANOTHER niche and set of products to promote.

      Saturation is a real issue on Amazon and other store portals like eBay, etc. There was an old adage in the IM world back in the day: “the law of $3000 and 6 months”…

      Basically for $3000 and 6 months you can duplicate almost anyone’s niche and product strategy. These numbers aren’t exact — they are telling the story of how low the barrier to entry is.

      Quick story — my wife is a stay at home mother and has a personal friend that is a local entrepreneur. She has all sorts of businesses from a high end spa/salon to storage units to a jewelry line.

      Within the US there are a number of very successful “house party” companies. The business model is to basically get women together at someone’s home, have some wine and cheese and snacks, gossip about this or that, and show some products and take orders.

      There are a LOT of these companies – Longerberger, Southern Living, Beiju, Sabika — the list is probably in the 100s. They crop up all the time.

      So here’s what happened. A new house party jewelery company crops up and takes people by storm. Really popular product, good price, yada yada.. women love it. Sells like hot cakes.

      My wife’s friend — call her “Nikki” — approaches the company and wants to sell the jewelry from a retail outlet. A physical store.

      The company turns her down.

      Nikki wants what Nikki wants though. Enter the law of $3000 and 6 months. It takes a few months and more than $3000 but Nikki started a competing line of jewelry and is driving this home party business out of the market here… And now she’s negotiating deals with $100M publishing and commerce companies on the jewelry line.

      OK. So that wasn’t a ‘quick’ story… We’ll cover some common niches and products as examples. But more importantly we’ll teach you a method for picking the right niches and products. If I had a cute name for this method it would be either:

      “Haar’s Tiny Jump To The Left” or
      “Innovation Is Overrated”

      This isn’t the only way to do things but it is the least painful and balances risk and return.

      3. See the answer to #1. We didn’t intent to create any kind of forum/group afterwards but we likely need to do something to make sure basic follow up questions get answered.

      4. Budget — “it depends”.

      I know, a shitty answer. But it’s honest. There are a number of start up and recurring costs involved with running the store. Inventory costs depend on the costs to source, prep, and ship the product.

      $1000 all in is probably a good higher end estimate. $300- $1000 is the ballpark I gave Andre over Skype when he asked me the same question.

      But it can be less. It could also be a lot more if you pick a high priced product to source and sell. Or if you dive into a super aggressive area and have to take on a lot of external marketing (not recommended).

      • Jess October 8, 2013, 10:44 pm

        Hi Dave, I have an ecommerce store selling high end jewelry. My sourcing girl deals direct with manufacturers from non-middle eastern or Asian countries. Countries like Sweden, Belgium, Swiss, German, Czech etc.

        I am looking to add Amazon US, UK, DE as a revenue stream, I only sell in Australia at the mo. Jewelry has high margins. Do you know vendors selling their jewelry wares on Amazon and thus can you comment about their experience, success or lack off, in general please? Is jewelry a rewarding niche to pursue on Amazon (keeping in mind my comment above about our sourcing flexibility and ability to get products at cost)?

        • Dave Tropeano October 10, 2013, 11:42 am

          Hi Jess,

          Jewelry is one of those tricky areas for Amazon because they require authentication for diamonds and other high end products. So the approvals can be longer, etc. If you’re already selling on Amazon AU it should be a less painful process but it’ll still take longer for the review process.

          FBA also has requirements for how they want the products packed, etc. High end products have to comply with the loss damage waiver that Amazon has as well.

          I do have direct experience working with a partner on a jewelry ecommerce company covering brick-and-mortar, traditional ecommerce, and Amazon selling. The Amazon experience was a pain in the a#$. The product line didn’t lend itself to easily being sold via FBA and we didn’t follow some of the rules. This added frustration and delays to things. But the good news is that Amazon isn’t operating by fiat. They have restrictions and by and large they spell these out and work with you.

          So… I think if you have a high margin product (any product) you can make it work on. Jewelry is very popular on Amazon and if your products fit within what’s selling and you have flexbility with sourcing and fulfillment you can do great. Just expect to possibly jump through some hoops in each Amazon operating country/site.

          • Jess October 10, 2013, 10:48 pm

            Thanks Dave.

  • robert October 8, 2013, 8:14 am

    Hi Andre and Steve, Big thanks for offering this…

    Andre you wrote in reference to your webinar over ASSm:

    “Because this is a *real* business…

    It requires buying stock.

    Joining amazon as a seller costs $30/mo (first month is free).

    There’re shipping costs.

    And to use Fulfillment by Amazon, they take a cut of each order.

    You need a UPC barcode for each product line you sell (inexpensive if you know where to get them, but not free).

    If you’re in the U.S. (and depending on what product you’re selling) you’ll probably want liability protection.

    You could register an LLC (couple hundred bucks) or just setup a DBA (Doing Business As) which is free in some states.

    Point is, all these costs add up (anywhere from around $300 to $1,000 to “setup shop”).

    And that’s before you’ve sold a damn thing.”

    SOOOO, I’m assuming Dave your method still requires these expenses?

    Thanks Dude (and Doodled!—)

    • Dave Tropeano October 8, 2013, 9:11 am

      Hi Rob, Yep — the method still requires startup and on going costs. Andre’s list in the email came from a Skype conversation we had and is directionally correct.

      There are some ways to reduce the startup and recurring costs — including not using Amazon FBA. But there is no magic here. Everything is going to be a trade off.

      We’ll be teaching a basic, direct method of ecommerce using Amazon and their services. This is the same approach ASM teaches more or less.

      But it’s not the only possible method by far — there are lots of possible variations and combinations. I’ll talk about some of these and how you can balance the tradeoffs on the webinar.

  • Kris October 8, 2013, 8:26 am

    Hi guys,

    I’m already selling on Amazon, so I have that part covered.

    What I’m interested in, is growing my sales and ranking higher with my products. Do you cover these subjects as well?

    Is the product still worth it for me?


    • Dave Tropeano October 8, 2013, 9:19 am

      Hi Kris,


      We’ll be covering a specific approach to selling on Amazon — a specific way to pick niches and products, source them, and fulfill them. While some of this material may be new you likely have already gone through it and lived it.

      We’ll also be talking about marketing your products, rising through the Amazon sales ranks, getting traffic, and converting more sales. This information could be very valuable to you — Andre and I don’t know enough about what you’re doing today to know.

  • robert October 8, 2013, 8:34 am

    Hey Guys,

    Forgot to ask, will Dave be offering any 1:1 consultation or upsells after the call (upsell isn’t meant to be negative)? I’m def not talking about a fluff filled training course or other rubbish but a way to get this ramped up super fast if one desires, like a bespoke turn-key?

    Oh yeah, will this be recorded?
    Just kidding

    • Dave Tropeano October 8, 2013, 9:27 am

      Yes, it’ll be recorded. Actually we plan on having the server melt down tomorrow at 12:35pm and for the call the webinar company will not be able to connect everyone and then the audio will completely drop out…

      Don’t laugh — it’ll probably happen.

      There is NO intent to upsell you on anything after the webinar.

      If you wanted to get something turnkey by having a conversation with someone and then getting the product sourced, shipped, and set up, and marketed I can make sure you get help. But this isn’t intended at all to be the ‘punchline’ of the webinar.

  • Ed October 8, 2013, 9:13 am

    Hi Andre and Cool Dave,

    I have a client who sells LED lights in Spain. I am wondering whether this business model (selling on Amazon) would be a good fit for them to expand .

    This is a relatively new business selling primarily to businesses, councils for offices and street lighting as well as private housing estates (urbanizations).

    Their stock is shipped from China and there are FBA’s in Spain so my question is can you limit the area you sell to and if so how does that work?


    • Dave Tropeano October 8, 2013, 7:23 pm

      Hi Ed,

      You can sell through and the Amazon Europe program. I am not an expert on this but selling through the Amazon Europe program lets your goods be sold/shipped in Spain, France, Italy, Germany, and the UK I believe. Selling just through limits it to people ordering from the .es site.

      Whether the B2B selling of LED lights on Amazon is a good business model or not I cannot answer. I can say that Amazon sells a lot of light industrial products (on they even have a separate division of Amazon focusing on this area) and that you should be able to do sufficient research to see if it is worth your client’s investment.

  • Linda October 8, 2013, 10:59 am

    Hi Cool Dave,
    So glad Andre put this together. I am going to want to learn everything in the webinar, particularly how to pick a great niche.

    But to get started, I want to try to sell my own items that I manufacture in the beauty category. I am curious to know if Amazon issues the bar code, or do you have to pay for and go through the hassle of a getting a UPC?

    Does a bar code have to be placed on each individual item?

    I have small items such as 1 oz containers with no secondary packaging. It is not boxed. There is not much real estate on the container on which to place a sticker.

    It would be great to have a source to go to for questions- FB page or email for a couple of weeks after the webinar as things always pop up after a webinar that ya didn’t think of before.

    Thanks a bunch!

    • Dave Tropeano October 8, 2013, 6:03 pm

      Hi Linda,

      It seems like a lot of people want to sell their own stuff, which is great. There are definitely some different issues with selling your own products because you end up in the ‘salad dressing’ and ‘soap on a rope’ scenarios (remind me of those!) and sometimes you tactics have to change.

      Amazon does not issue the barcodes — you have to get a valid barcode. I don’t remember this being a hassle. I think it took me 10-20 minutes initially.

      Amazon will put the bar codes on the product for you when you use FBA. Of course, they charge an additional fee for this but it is a time saving service if you’re sourcing and shipping to their fulfillment centers.

      In your case, your containers will have to be boxed or bagged in a way that supports their pick system. Either that or they’ll try and put the bar code on the 1 oz containers which I don’t think will work.

  • art October 8, 2013, 11:02 am

    I have personal artwork that I want to sell that would need to have a minimum retail price of $300. The cost for converting to giclee and shipping is $110 generating gross of $190 per sale. This is more than the recommended top price mentioned in the ASM video of $70. Have you sold products that were higher than the $70 retail price?

    • Dave Tropeano October 8, 2013, 1:35 pm

      Well, now I know what the giclee process is :)

      There is no magic to the $70 price. It’s just a practical limit for someone starting out applying the ASM model. Given what you wrote, the ASM model per-se may not fit your situation exactly.

      That’s OK. There are many possible models that can work in e-commerce. The webinar will focus on one model but then touch on the variations that typically come up like selling your own products, not using FBA, etc. Everything has pluses and minuses.

      To answer your question – I just had experience with testing out a $79.99 price for a product. It was a marketing failure net profit wise but there was nothing “different” about it per se. I’ve had a lot of experience promoting higher priced Amazon products as an affiliate quite successfully.

      The bigger issue is whether (your) personal art is a good product to sell on Amazon and the barriers if any there are to fulfillment. The price point is a smaller issue in comparison.

  • Max October 8, 2013, 12:04 pm

    Hi guys

    Something that I would love to be covered in the webinar – shipping strategies.

    i.e. when to use air freight, at what point using a container becomes economical, what to do when you’re in that middle-ground when you can’t fill a container but can’t turn a profit by using air, typical lead times for container shipments.

    Stuff like that. Thanks!

    • Dave Tropeano October 8, 2013, 5:59 pm

      Hi Max,

      Great thing to cover. (You might not like what I have to say about this). I’ll try and work this in. If it doesn’t make it to main content make sure you ask in the Q&A. I’ll have notes for questions but I suspect we won’t be able to cover everything so remind me :)

  • Jeff October 8, 2013, 6:48 pm

    Hi Guys,

    I have ASM already.
    Will the webinar cover tips not discussed in ASM?
    Always looking for that extra edge….


    • Dave Tropeano October 9, 2013, 6:57 pm

      Hi Jeff,

      The main goal is to present an essential business model that is very similar to ASM.

      We will be talking about things not in the main ASM materials and model. Whether that’s “enough” to be valuable to you is hard/impossible for me to say.

      Here’s what I think — if you have ASM but haven’t worked the model a few times then go back and do the steps, etc. Interact with the community, etc. Don’t get our little webinar.

      If you have ASM and are selling on Amazon with their model or something similar but are “stuck” trying to scale or get volume or whatever then shoot Andre an email or me @ dave at and tell us what you’re doing and your sticking points. I can give a better answer then.

  • yap October 8, 2013, 7:56 pm

    Hope the course cover how to avoid paying 30% witholding tax for oversea seller and proven traffic source

    Where to get reliable supplier who can deliver small and test the market

    Where to look for niches to sell quick and easy from the 30000 categories- software or outsource research

    Important—-how to find targeted and cheap traffic that converts without waiting forever for Seo and google penalty, etc…

    Where to hire reliable and cheap outsourcer to get reviews…

    Delivery time from supplier.. How to ensure delivery is on time and it is not ,what do we do

    a rolodex of proven , quick suppliers

    How to get ranked fast in amazon and stay there

    how to get labelling done fast and cheap

    how to get create great image for the product…. how do we do that when it is shipped by third party to amazon

    A quick list of the start up costs in that i can plan the start up cost and the required working capital

    • Dave Tropeano October 9, 2013, 6:52 pm

      Hi Yap,

      Within a couple hour webinar covering the “essential” parts of a basic Amazon selling model we just won’t be able to cover all this material in a huge level of depth.

      Some of the questions are not answerable in detail. Startup costs for example are a huge “it depends”. You can figure $1000 but it may be much less. I am sure though there are examples 10x more and 10x less. Again, “it depends”.

      There is no magic to hiring outsourcers and in general we do NOT promote paying for reviews using outsourcers, etc. (but I do have a little bit to say on an approach here)

      We will be talking about suppliers but there is no magic here. OK, there are some magical and simple things you can do but I’ll tell you right now that most people won’t like the stark reality of my advice. It is simple but it will feel like “work” — because it is.

      Don’t get me wrong — we WILL address most of your points in presenting the essential model but there’s no magic WSO method here. “Targeted cheap traffic” for example is always out there — after you invest in test, tracking, and tweaking campaigns. It almost never happens out of the box and is always offer specific.

  • yap October 8, 2013, 8:22 pm

    one more private labelling.. how do i set up a brand? do i need to register the name, etc… or that are totally unnecessary.

    • Dave Tropeano October 9, 2013, 6:40 pm

      Yap, we will be talking about branding and some of the considerations you want to think about

  • yap October 8, 2013, 9:01 pm

    How to write a killer title and description for the product page.. secret and top tips appreciated

    does the title has to correspond with the keyword searched?


    • Dave Tropeano October 9, 2013, 6:38 pm

      Yap, thank you for the questions! We will be talking about the variability points you have on a product page — including the title — and how to take advantage of these.

      Are you speaking in the context of ranking an Amazon product page in Google or ranking searches within Amazon itself? (you can’t say “both” lol)

      • yap October 9, 2013, 8:20 pm

        amazon page would be great

        • Dave Tropeano October 10, 2013, 11:29 am

          Yes, we’ll be talking about “Amazon SEO” and some insights to their ranking approach — which like Google’s changes over time.

  • jess October 9, 2013, 3:44 am

    Hi Dave,

    Will you be or could you please address these individual topics on the webinar:

    1) Conversion optimization
    Tips, tricks, layouts, pricing, imaging, good practise and strategies to get high CTR’s and conversions.

    2) Value per click
    Increasing value per click through upsells, bonuses, related products.

    3) Follow-up marketing
    Cart abandonment, minimizing it, following up with customers on un-checkedout items, retargetting? Can we use cookies to retarget when they leave Amazon. Increasing customer lifetime value.

    4) List building
    I’ve never sold on Amazon. Do people who buy our product go on Amazons list exclusively or can we add them automatically to our autoresponder?

    5) Third party tool integration
    What tools, systems, follow ups can we integrated with Amazon?

    6) Analytics, Tracking, Amazon backoffice
    How to work the system to gain the most insights, track behaviours,
    develop targeted/behavioural campaigns.

    7) Comparison shopping engines (CSE)
    Strategies to get high listing in CSE, tips and tricks.

    All of these relate to the level of control we have over our own Amazon store. What custom features can we implement and what is it that we can’t control by the limits imposed by Amazon.

    I like the idea of having a private Facebook group for webinar attendees to continue the learning, discovery and mastery of
    Amazon store ownership. Power to the community :-)

    • Dave Tropeano October 9, 2013, 6:35 pm

      Hi Jess, In a few hour webinar we won’t be covering all these topics in depth. The goal is to present a basic model for selling with Amazon and outline where some of the various “levers” are so you can evaluate and scale. But I won’t pretend the discussion will be exhaustive. That’s not possible in a few hours — or 20.

      To your points (all excellent by the way)

      1. We’ll discuss the points of variability you have on an Amazon product listing and how to maximize these. This isn’t the same as conversion optimization for an ecommerce page where you control the WHOLE template and layout — but it’s what you basically have to work with in Amazon.

      2. This is an interesting topic and something that changes with Amazon as they refine/change some of the policies.

      There are options/approaches for bonuses but you are somewhat limited by how Amazon wants their sellers interacting with Amazon customers. We will talk a little about this.

      3. Follow up marketing. Again, you are limited by what Amazon does and what Amazon allows you to do. This is not a generic ecommerce storebuilding course. A lot of the thinking that you’d apply to traditional ecommerce stores has to change with Amazon.

      4. You have limited ability to contact a customer. There are restrictions on the manner and content of the contact. We will talk about the options here and some examples.

      5. We will not talk about 3rd party integrations in any breadth or depth.

      6. We will touch on the limitations for testing and tracking

      7. We will not be covering any of the comparison engines, etc.

      • Jess October 10, 2013, 10:53 pm

        Thanks Dave.

  • Mark October 9, 2013, 8:19 am

    Hi Cool Dave,

    How much of your promotion for your FBA business is paid and will you cover your preferred paid advertising strategies on this call?

    • Dave Tropeano October 9, 2013, 6:24 pm

      Hi Mark,

      We will talk about paid and organic traffic generation options but it is not the main thrust of the model.

      When it comes to traffic generation there are a number of options/approaches:

      * “Amazon SEO” — ranking within Amazon for keyword searches
      * Ranking the Amazon product page in Google/Bing
      * Amazon ads
      * PPC/etc on Google, Facebook, Bing, media buys, etc.

      We’ll touch on these and the options, etc. External paid traffic is not the focus but we’ll cover the considerations and some options you have depending on price points, etc.

  • Ade October 9, 2013, 10:08 pm

    They mention that they provide 7 tools that help them in the ASM course…mainly for promotion. Are these tools necessary and do you cover promotion is depth ? I imagine that’s the most important part of the system…

    • Dave Tropeano October 10, 2013, 11:27 am

      Hi Ade,
      “Necessary” is a tricky word. ASM is a good course and very complete. You get the videos/material, the conference, the tools, and the community access for your $3500. Plus whatever c-r-a-p the affiliate selling you decides to pile on.

      Are the tools useful? Off hand I can only think of 3 of the tools. They weren’t needed in my opinion to get started. As in — I didn’t use them or their equivalent. They are useful. Some are more useful at scale which is not a problem you’ll have initially.

  • robert October 10, 2013, 2:29 am

    Hey Guys, combo question and request. Is it possible to have the webinar on a weekday at say 10am eastern? That will also help guys like me in Europe who want to be on the live call to ask questions.

    • Andre October 10, 2013, 4:35 am

      Robert, we’ll do our best to make it accessible for the majority of customers. It’ll definitely be during the week. And 10am Eastern seems like a good time.

  • Alex October 10, 2013, 7:21 am

    I’ve read all the comments and still have a few questions

    1. If I’m based in the UK does that mean using the FBA Europe program might be a better fit? If not what do I need as an international or UK based business to sell on FBA US? Will you cover this?

    2. Will we have the ability to contact you for 1/1 sessions after the course.

    • Dave Tropeano October 10, 2013, 11:22 am

      Hi Alex,

      Amazon and the United States are happy to take your money if you want to sell in the US using There are tax implications and banking implications that we’ll talk through. Andre and I are not lawyers but we can outline the basics and point you down the path.

      Should you “just” sell using the FBA Europe program? Maybe. It probably depends on what you’re selling and the market for it in Western Europe (or just the UK, etc.)

      Of course, the SAME thing applies to those of us in the US. Once we have something established a US seller should weigh the pros and cons of selling in Canada or UK or even the whole Europe program.

      To your second question — we will offer something (think private Facebook group type thingy). I have no intention for the webinar to be an upsell for coaching, consulting, or another big ticket infoproduct. You’ll be able to reach me if you feel you need to (heck, you can do that now) but we’re trying to keep this self-contained and essential in the material.

      Much like Amazon and the US government I am happy to take your money… but I really don’t think you’ll need to give it to me.

      • Alex October 11, 2013, 2:05 am

        Thank you!

  • Jess October 10, 2013, 8:40 am

    Hi Dave,

    Thanks for answering my previous questions.

    One of the fellows above, Ande, was asking about the necessity of the 7 tools inside ASM. Is there a need for these, are there alternatives? With the way you work the FBA system, will you be sharing what is in your toolbox?

    • Dave Tropeano October 10, 2013, 11:15 am

      Hi Jess,

      ASM is a good, complete package. You get the training, conference, tools, and access to the community. It’s as close to a soup to nuts IM product on Amazon product selling that’s out there.

      Are the tools necessary? No. Especially when starting out. Are they convenient and valuable? Some more than others in my opinion.

      • Jese October 10, 2013, 10:58 pm

        Thanks Dave.

  • Mac October 10, 2013, 12:19 pm

    Cool Dave, are there specific pitfalls in ASM that will be covered in this seminar?.

    I ask you because in my opinion ASM method of picking products doesnt really guarantee succeed nor avoid competition, so I’d like your take on that or any other “fixes” you have found.

    Also, what’s the “real” (no hype) profit you can expect to net a month with one product?.

    The numbers ASM guys cite in their promotions seem high to me.

    Thanks in advance for your answers.

    • Dave Tropeano October 11, 2013, 12:17 pm

      Hi Mac,

      I agree that the ASM approach of product selection + branding + promotion as-is does not guarantee success. It also doesn’t avoid competition by it’s very nature.

      That said, I don’t think ANY approach can guarantee success. Certain kinds of competition is good. Other kinds devalue your product and drain your cash reserves.

      Did I mention that affiliate marketing with paid advertising has the EXACT same problem?

      The trick comes down to the idea of a unique selling proposition — how you position your offering. But even then it isn’t a lead pipe lock.

      I also agree that as a big launch, ASM has the hype machine flowing and is talking about the 10k and 100k a month accounts to get everyone excited. These numbers are real — I have no reason to believe they aren’t — but they aren’t what the “average” person sees.

      Again, this is just like affiliate marketing. Some people knock it out of the park. As marketers we tend to show the shiny object and the end result. We don’t show the pain that got us there.

      It’s a lot like baseball — batting 0.300 will get you into the hall of fame. Shit, with ecommerce outside of Amazon a 2 percent conversion makes you a rock star in most markets.

      I tell the story a lot of how a partner and I doubled the conversion of a large US publisher’s email campaign with some tiny changes. This was massive for them (and us). But think about this…

      Balance the reality that we knew what to change and test to get the bump… BUT think about all the work the company put into the campaign before we ever stepped up to the plate.

      They already had a successful campaign.

      They already put a lot of blood, sweat, and tears into the copy and the layout and getting the list. In fact, some of their in-house folks thought we were full of shit even AFTER we doubled the conversion because we “didn’t do enough” to earn the fee.

      Guess what? We knew which button to press and knob to pull. End of story.

      My point to all this is that there was a lot of work that went into that “instant” success — including some modeling my partner and I did before we ever went to the client.

      But we don’t emphasize all that…the shiny object is the 2x conversion bump. The reality is hard work to get there.

      So there’s almost always a lot of failures and bumps in the road before the overnight success. Selling on Amazon or any other form of ecommerce is no different. Don’t get me wrong – you can hit it out of the park right away. But no “system” guarantees that.

      So we come to one of your questions.. what’s a “reasonable” amount of money to make (net profit) selling a single product?

      Of course, the right answer is “it depends.” It depends on the product, the niche, the competition, your source, yada yada yada. But how about this…

      2 sales a day
      $7.25 profit per sale
      $50/month in additional fees

      How’s that? It is small and realistic to me. It ignores startup costs but is based on net profits and includes the Amazon fee to pro sellers and some extra marketing costs. Do the math:


      The leading product in that niche is doing 500+ units a day.
      You’re doing 0.4% of that.

      Is that not enough?

      * Find another product
      * Scale up sales of the one you have
      * Sell outside of Amazon

      Simple, not necessarily easy I know. You might need to invest more, your next product might be a clunker. Any host of things can happen (and probably will).

      Is this a reasonable amount to make with one product? Well, it is probably more reasonable than $100,000 a month but you can just as easily do a lot better.

      Finally, do I have some tricks and variations from the main model ASM teaches? Sure. We’ll cover the most important ones and I am sure some others will come up on the Q&A. But don’t get me wrong — ASM is a good course. You get value with the training, tools, community, and conference. If you have ASM work the system. The model is sound and nothing is perfect.

      • Mac October 11, 2013, 2:17 pm

        Great honest answers Dave. Thanks for taking the time. You Rock.

  • Mike October 10, 2013, 1:08 pm


    I already have ASM, but would love to check out what you offer.

    In case I don’t find anything new do you offer some kind of a money back guarantee as well?

    • Dave Tropeano October 11, 2013, 11:49 am

      Hi Mike,

      If you have ASM and are working the business model then you’re probably all set. The main thrust of our little webinar is to present the essentials of a business model very similar to theirs (branding + private labeling) and then host a broader Q&A.

      Like anyone else I have my own thoughts on promotion/marketing, pricing, and a host of other things. These will come through in the main material and then likely be highlighted more in the Q&A.

      If you’re stuck in one place or another the Q&A could have just the “right” thing to get you back on track. Then again, it might not depending on our knowledge, ability to discuss some things in the open, how long we’ve been at it, and probably a whole host of things I didn’t think of yet.

      Honestly, my gut feel for you is to work the course and community you already invested in. Unless there is a specific problem (and at that point just email me) I think you have enough to get started.

  • Jess October 11, 2013, 7:53 am

    Hi Dave,

    If you use Terapeak for Amazon in any specific way can you please share that on the webinar. Also is there a distinct advantage in being in the Amazon Buy Box?

    • Dave Tropeano October 11, 2013, 11:44 am

      Yes – there is a massive advantage to being in the buy box. You could say that the entire ASM approach (and those like it) are about putting you in the buy box.

  • Jeffrey Runyon October 11, 2013, 7:54 am

    There seems to be a LOT of international interest from both people that live outside the US and those that want to sell outside the US.

    I think it is great that this subject has such broad appeal.

    Any thoughts given about splitting the international concerns, questions, answers, restrictions, special requirements and general conversation into a separate presentation?

    The international aspects of this business seem to be a topic in and of themselves.

    3 hours is not a lot of time…given the breadth and volume of the questions you are getting with regards to what I thought was the intent of this ASM-Alternative:

    “How to Get Started and Succeed in FBA without Spending $3459 on ASM”

    *Amazons Rules and Regs – Sign up and keeping Amazon happy!
    *Funding and financing considerations
    *Do I need to incorporate???
    *Identifying and verifying a niche
    *Locating dependable sources for product(s), payment terms
    *Shipping and Transportation: How to and especially How NOT to.
    *Amazon SEO – How to Properly List Your Product for Success
    *Marketing – how to market your product both inside Amazon, on the Web and if there is time, direct marketing (offline) options that do not violate Amazon T’s & C’s.

    Just my 2 cents.

    Looking forward,


    • Dave Tropeano October 11, 2013, 10:55 am

      Hi JR, I agree that there is a lot of interest from international sellers.

      Living in the US I only have limited experience with selling abroad on Amazon and there are some differences in how Amazon implements local policies on the sites, the need for banking that supports the ACH tranfer protocol, etc. We will scratch the surface on this, but it’ll be the essential part of account set up and banking.

      So I this point I don’t think we’ll split out a session because the basic model is the same. The math may change dramatically but the model remains. You can be locked out of certain markets, but the model stays. If there ends up being a pressing need that surfaces during the Q&A then we’ll cover in the FB private group, etc.

  • Dan October 11, 2013, 8:58 am

    Your thoughts about sourcing stateside (in U.S.) vs. China

    My experience is difficult with language / emails
    Easy to misunderstand each other

    Also long manufacturing / delivery times

    While I’m not really complaining . . just a reality

    Given how we are close to the holiday buying season

    Will you be able to suggest domestic manufacturers to buy from?
    Speed of implementation considering the time of year seems to be a wise consideration

    THX for your reply

    • Dave Tropeano October 11, 2013, 11:01 am

      Hi Dan,

      First I 100% agree with you that there is no magic to dealing with China or any other international supplier. There’s lead times, shipping costs, and language barriers to always overcome.

      That said, I know two “tricks” (actually, not tricks more like techniques or approaches) that manage this risk a bit better.

      How’s this for a little hype on one of the techniques: one of them I learned of back in 2004 or so at a private mastermind meeting in a non descript Las Vegas suite… One of the marketers literally came into the meeting unkempt and in a fuzz telling us about this technique.

      The other technique I learned on the phone back in 2004/5 during a consulting call when my mentor said to me, “are you an idiot, just do this…” when I complained about sourcing a product.

      Hype aside (and please know those two stories while true were told with tongue in cheek), there’s only managing risk with international suppliers. You can’t eliminate it completely.

      As for domestic suppliers, I think my two approaches will help there too. I’m lukewarm on giving our supplier lists but will think about this some more and try and strike a balance.

      • Jess October 11, 2013, 9:49 pm

        I hope you are in a kind of “generous” mood about sharing the above on the day of the webinar :-) (with respect).

  • Dan October 11, 2013, 9:07 am

    Good point:
    “I ask you because in my opinion ASM method of picking products doesnt really guarantee succeed nor avoid competition, so I’d like your take on that or any other “fixes” you have found.”

    I have ASM as well and would like your no holds barred experience / opinion / critique
    I know you guys are upfront / honest / intelligent & successful

    BTW . . .as a bonus can we get the cool aviator glasses too?
    I’ve got the stubble ready to go

    • Dave Tropeano October 11, 2013, 11:34 am

      Andre drew the stubble using his mad Mac skills. Actually, I haven’t shaved in a few days and I am well on my way…

      Let me say this flat out (and I know I’ll have to repeat it in a few other comments)…

      I like ASM. It is a good course and gives you access to a community, some tools, the conference, and the training. Even though the price tag of $3500 is too much for some, it is a good value if you work the system thoroughly and you align with the overall model.

      If someone has the course, is selling using their model, and is successful then our webinar offering might not add a ton of value. Then again, it might hit it out of the park with a single answer in the Q&A.

      If there’s a main criticism of ASM is that personally I don’t like the drip fed style. It was too slow for me. The other would be that as a marketing information product is down plays the reality that you don’t hit it out of the park with every product you sell.

      Hell, you probably don’t hit it out of the park with most if you’re looking for the big payday and are limited in resources. ASM does perpetuate the “beach business lifestyle” a little and gloss over the reality that you’ll have problems with suppliers, you’ll have stuff that doesn’t sell with a minimal amount of promotion, most people have cashflow issues, etc.

      That said, it’s a good product. It gets you started. It has a lot of things going for it that make it WORTH the money if you buy into and work the model.

      Do you need it? Some do. Others could go through the presells and figure it out by and large. You don’t have the tools and community but a lot of the model is right there.

      What we’re doing is something between the presell content and the full course.

      The main thrust of the webinar is to teach a business model that’s basically aligned with the one taught in ASM — establishing your own brand, and private labeling of a popular product. This is all stuff the ASM’er should already know. So for them and you incremental the value would be in the Q&A and any stories and insights I have on promotion and dealing with competition.

      Now, will I have some deep, great insight that gets an ASM’er over the hump? Maybe. I’ll certainly be giving it an honest try.

    • Dave Tropeano October 11, 2013, 12:19 pm

      Oh, I left off another pet peeve — FBA costs. The course really underplays the costs involved in using FBA.

      I am *not* complaining about FBA. By and large it’s a great thing. But you might have some sticker shock when you see some of the per unit costs Amazon charges to inventory and fulfill your product.

      • Max Cap October 11, 2013, 2:45 pm

        In your experience, is using / not using FBA as your fulfilment solution a ranking factor for a product in Amazon?

        i.e. 2 hypothetically similar products, one self-fulfils, the other uses FBA, would one consistently outrank the other?

        • Dave Tropeano October 11, 2013, 5:25 pm

          In my experience — especially in recent experience — having Amazon fulfill makes a huge difference in conversion.


          Now, just like Google, Amazon’s ranking algorithm has multiple parts and it may be possible to ship yourself and rank higher than Amazon FBA products, etc.

          Actually, does happen all the time. So it’s not a guess.

          But apples to apples everything I am seeing is that Amazon shipping wins out. This makes sense. Just like Google has a Chief Economist on staff Amazon must too. All things being equal Amazon makes more money with fulfillment so it’s natural they would prefer it.

  • Brian October 11, 2013, 3:53 pm

    Hi Dave, good info you are providing here. Im on the fence if this will help me.

    I bought ASM first go around and doing decent but struggle with how to expand outside amazon and biggest issue is some type of workaround d to track conversions especially with paid traffic. I already got the basics on how to optimize on amazon.

    • Dave Tropeano October 11, 2013, 5:15 pm

      Hi Brian,
      It’s definitely an issue. Tracking and conversion testing are much simpler with your own store. On the flip side, Amazon dominates product oriented searches and is the first destination people go to shop.

      With Amazon alone you basically are doing round robin testing of modifications to your listing and then comparing that to your control. Round robin testing is not nearly as good as (any form of) A/B testing but it’s what you have and is better than nothing.

      Another option is build a commerce store and drive paid traffic to it and test conversions there on the assumption that you can more aggressively test changes and then apply back to Amazon. This is fine but you have to “drop” or ignore in the context of Amazon conversion boosters like layout, etc. since you don’t have control over those in Amazon.

      So to your question about our webinar…

      Have you been through Ezra’s Brown Box Formula or the Clayton ecommerce course or read Ecom Hell, followed the larger/better ecommerce magazines and sites?

      Our “Beyond Amazon” segment will touch on some of the issues you raise and a few others but given the time frame they won’t go into depth on a specific store, etc.

      I think it’s fine that you are on the fence here. You’re not our target audience for the offering. We might be able to help but you’d have to wad through (a lot of) stuff you already know and do. Maybe just sit this one out, rely on the ASM community to offer advice, and start to work through the models of traditional ecommerce selling.

  • Tim October 11, 2013, 3:56 pm

    Hi Dave,

    I also own ASM. I just got my first product up last week. Finding a product and sourcing it was a series of nightmares (not as easy as they made it sound).

    Will you be offering alternative methods of picking and sourcing products ?

  • Dan October 11, 2013, 5:10 pm

    Dave . .
    Thanks for the added info
    Nice to know you have a credible amount of time under your belt
    ( circa 2004 +/-) is something to be very proud about
    10 years + and still moving upward

    Hoping we can strong arm you
    To share your “Las Vegas Lair” intel, with respects of not stomping on your territory

    • Dave Tropeano October 11, 2013, 5:18 pm

      Hi Dan, I don’t think there is anything too hush-hush about the Vegas meeting. Plus, it happened a long time ago and it was a different time and place.

      That meeting was interesting for a couple of reasons. One lesson was a perspective on SEO and Google that’s stuck with me since and has been responsible for a lot of wealth in good and bad times. I think I’ve shared “the law of Shirley” before but I’ll have to look it up. Makes for a fun story and thought experiment especially if you’re into ecommerce.

    • Dave Tropeano October 11, 2013, 5:22 pm

      And I actually predate 2004… Google launched Adsense back in March of 2003 and I was firmly doing page generation and classic product-focused affiliate marketing back then.

      When Michael Campbell launched Goobert part of the product was a series of calls Michael, Jerry West and I did about online marketing. I couldn’t remember when/where/how I got started but I think it was from seeing an ad for the old AdMinder tracking tool. Either that or the old Yanik Silver IM course.

      In any event, it was before Adsense and that first ride that changed so many lives.

  • art October 11, 2013, 7:07 pm

    Any minimum inventory requirements for working with amazon? I want to upload 3 items to test on the amazon platform. What if I dont have the inventory and it sells?

  • Thad October 11, 2013, 7:12 pm

    I know I’m waiting till the last, it helps to listen to everyone. I’m going to by pass the ASM aspect and just go to a simple view point.

    Given I have $1000 to $1500
    (are these dollar amount realistic or ridiculous?)Am I close?

    To breath into to this (class tuition set aside). Given your information is performed as you instruct, with the money invested above.

    In your opinion how long would it take for a dedicated person to see a income of a monthly average to reach $3000 net

    Not trying to put you in the hot seat, just need a measuring stick to go by. It is a modest sum to shoot for yet,honorable. I know you might be tempted to say “it depends” on this or that or whom.

    I need a bone to chew on so I can make a informed decision. I know you won’t candy coat your answer. I have no reference point here in this arena.

    It my simple belief when you decided on this offer. That you already know in advance what is a “realistic” level for people to achieve coming out of the birth canal

    It sounds like you have been around the block and can give a accurate assessment.
    Thank you Thaddeus

  • Mike October 11, 2013, 8:14 pm

    You didn’t answer the question about a money-back guarantee. What if I do the webinar and don’t feel like I got my $300 worth? I want to start with Amazon and I have enough to get going, but losing $300 would be sticky for me. (I’m not saying I don’t think I’ll get good info, I just want to know if I’m covered.)

    Thank you.

    • Andre October 11, 2013, 10:41 pm

      60-days money back guarantee.

  • Jess October 11, 2013, 9:44 pm

    Hi Dave,

    Can you please include a topic that covers how you interpret the Amazon product data to make an educated estimate of how many units/day are selling. Please also include other key data you look and evaluate intel to rate and evaluate if a product is go or no go.


  • Tom Roman April 16, 2014, 9:50 pm

    Completely confused. I got 2 emails. One suggest you have til Friday to sign up for a live webinar and a 2nd email basically saying it won’t open until Monday and it is a repeat. Which is it?

    • Andre April 17, 2014, 12:26 am

      Tom, that’s my bad. I had an old AR loaded up in the system from previously. Apologies for that.

      Our core Amazon FBA training is in the form of a recorded webinar which we did back in November 2013.

      Our two “Beyond Amazon” training videos were created a few months later.

      We’ve not accepted new customers since then (around 6 months). Like our offer says on this page, we’re reopening. And doors open this coming Monday (April 21).

      Sorry again for the confusion.

  • Nick April 17, 2014, 4:59 am

    No problem on the email mix-up, but one question overall…
    I’m under the impression that this will be the same price as before, correct?
    If so, will there be ANY sort of webinar?
    I understand there will be no “community” like ASM (other than the FB group), but for the same price, I think (at least) a Q&A webinar may be nice, so that this round of members will have the chance to ask questions as well (unless, of course, the price is reduced for the “recorded only” version).

    • Dave Tropeano April 17, 2014, 8:03 am

      Short answer – we’ll do a Q&A call/webinar.

      Long answer – Nick, I don’t think the recorded webinar content necessarily has less value than a “live” webinar. There are multiple channels for you to get support and your specific questions answered.

      But I do agree that a Q&A call would be valuable to folks. So sure – we’ll do a Q&A call/webinar.

      (We actually have some other bonus content planned that hasn’t made its way into the letter or email stream yet as well. More to come on this…)

      • Nick April 17, 2014, 8:11 am

        Sorry to imply that the recorded content is not as valuable, Dave.
        It just seems that some awesome nuggets can come out of a presenter, while his mind is deep in the content and process, as he is answering questions, ya know?
        And of course, it may help spark nuggets in us too.
        That was all I meant. Apologies if it came out any other way.

        • Dave Tropeano April 17, 2014, 3:33 pm

          No worries Nick… I understand where you’re coming from and agree that the Q&A is a nice value add. I only wish Andre and I had jacked the price up earlier :)

          (kidding, of course)

          The beauty of most physical selling is that you don’t need new nuggets of anything (usually).

          You need to turn the crank and have reasonable expectations.

          Questions of course will come up and having an outlet to get answers is always a good thing. But 99.98% of it is turning the crank and not letting the minutia stop progress.

          It’s a little like “Kitchen Nightmares” — the restaurant turn around TV show that Gordon Ramsey does. I think it originated in the UK (which changed their country code to “GB” in 2014 and ROYALLY messed up a lot of advertisers doing geo targeting) but has it’s own version in the US.

          The thing with Kitchen Nightmares is that the solution in EVERY episode is basically the same:

          * SIMPLIFY the menu
          * COMMUNICATE in the kitchen
          * COMMUNICATE between the front and back of the house

          You see this too on the DIY shows that feature flipping houses. Common elements to nearly all flips – granite counter tops, stainless appliances, wood (or faux) floors, landscape front, fresh paint, neutral colors.

          Our goal is that the main content covers most of the questions and the basics of the business model. We’ll have the other outlets for questions including the Q&A, the FB group, etc.

          It is my sincere hope that I did a good job communicating the common patterns for this business model. There are many ways to skin a cat so to speak. FBA Fast Track focuses on one and we try and explain it with enough breadth and depth to get you going.

  • Bill April 17, 2014, 10:55 am

    I have a few high level questions for you.

    1. Researching product ideas seems tedious and somewhat random to me. Do you have a piece of software or an outline to make that process flow fluidly?

    2. It looks like Amazon has a rudimentary kind of auto-responder system. Are you going to discuss how to use that at all?

    3. Are you going to be covering private label and a distributor model?

    Thanks, I look forward to the program.

    • Dave Tropeano April 17, 2014, 3:40 pm

      Hi Bill,

      1. Outline yes, software no. The kinds of apps that the IM world pawns on folks for niche finding are usually crap. There are commercial apps like Terrapeak that are very good at what they do and can be useful but honestly the outline is usually more than enough of a guideline for folks.

      When I say “outline” I don’t mean a physical PDF file. We do have a mindmap (that you get a copy of) and within the webinar and the mindmap are the basic guidelines for finding a product to sell.

      I might be useful to do a pink sheet on picking a product… I’ll put that on the “to do.” Again – nothing new. It’s the same process. But a checklist could help some.

      2. Amazon lets you contact your buyers. They also let you respond to questions potential customers pose to you. This is briefly covered in the webinar. Honestly, there isn’t a ton here to cover — it’s pretty simple once you have a seller account. There are some external tools out there for interfacing with the customer contact system as well.

      3. Yes. The FBA Fast Track model is rooted in private labeling and using Amazon for distribution. (Similar — as intended — to what ASM teaches)

  • Dean April 17, 2014, 11:54 am

    Hello Dave and Andre (been following you since 2009),

    I’m interested in your FBA program…. however, have there been any updates made to the program since it was originally created in Oct 2013??!

    I’m concerned that some impactful changes may have occurred with Amazon (or in the market place), over the past 6+ months….

    Also, is it possible to use your program selling heavy & physically bulky items (i.e., office furniture)?

    Please advise…. Thanks!

    • Dave Tropeano April 17, 2014, 3:53 pm

      Hi Dean,

      This is a re-launch of FBA Fast Track and as such the core webinar content is the same. That’s not a bad thing — we teach a single business model and it hasn’t really changed much in the past 6 months.

      In fact, you can throw out 3 of the last 6 months since ecommerce vendors do not do major updates during Holiday seasons.

      That said, the biggest change is that in SOME markets competition is more fierce. The course content doesn’t need to change — the evaluation guidelines are still basically the same and will steer you towards or away from certain products/niches.

    • Dave Tropeano April 17, 2014, 8:35 pm

      Dean, I forgot the last part of your question…

      Generally speaking we’d say to avoid bulky and/or heavy items because shipping costs are higher and the likelihood of product damage during shipping is higher.

      But, if you can stay within the Amazon guidelines then it can work and there’s nothing specific in FBA Fast Track that you’d have to ignore.

      Part of this depends on the definition of “heavy” and bulky. FBA does have a weight limit in shipping an item based on the carriers they use. I believe with UPS it’s 50 lbs.

      Also, FBA typically has single item packaging — there aren’t cases normally where an item shipping in multiple packages (1 of 4, 2 of 4, etc.).

      The other part of this depends on the specifics and whether products like this are dominated by brands, have stiff competition you can’t reasonably go after, etc.

      Within those general constraints, it is possible to use FBA Fast Track with bulkier items.

      The bigger question is whether you already have your niche selected and is this one of those “has to work” situations or are you willing to do the work to find a product that might be easier to manage.

      • Dean April 18, 2014, 6:34 pm

        Hey Dave,

        Thanks so much for providing clarity on this matter….

        Looking forward to next Monday, and participating in this extraordinary business training program this month…. I believe it would be a great fit for me and my long-term business interests…. 8-)

  • tom April 17, 2014, 1:09 pm

    I might have miss this in the length of all of the content above…but will this release be only from last years webinars and Q&A’s…? I would hope and think a few ” tweets ” would have happened since last years that are significant to be taught/learned while implementing actions for 2014….!

    • Dave Tropeano April 17, 2014, 3:48 pm


      This is a re-launch of FBA Fast Track. The webinar content is the same for a simple reason – Andre and I are lazy.


      The webinar content is the same because the basic business model is the same. The Kindle publishing world was rocked quite a bit in 2013 with the changes to KDP but the selling world on Amazon is more constant.

      Competition in certain markets is much more fierce. But we don’t need to change the business model taught for this — the evaluation guidelines clearly help point out where the sharks are and we give more than ample advice for whether you want to go into another ocean or want to try and swim with the sharks.

      If you have some specific questions in mind I am all ears.

      But honestly, it’s only been 6 months and you can eliminate half of that because of the Holiday season. The basic model is as sound as ever.

  • bruce April 17, 2014, 3:23 pm

    One more question on the software folks… Is there a way to get genuine 5 star reviews and comments on the products software or otherwise that you can help us with, for other tha rankings they may play a critical part in the sales.. Also another software aspect is while researching product is there anyway to shortcut the time as asked above ?

    • Dave Tropeano April 17, 2014, 8:43 pm

      Hi Bruce,

      FBA Fast Track doesn’t really have software applications as part of the product offering.

      The course does deal with getting reviews and the importance of sales and reviews. There really is not magic here and there is no software that gets you honest 5-star reviews.

      We cover the basics of kickstarting product sales and the review process. No software needed.

      As for product research… everyone it seems wants a shortcut here :)

      I kind of get this (but not really) since it is similar to everyone wanting a shortcut for finding an affiliate niche or a “good” set of keywords for SEO purposes.

      Again, with FBA Fast Track we are focusing on how to find candidate products without using additional software. There are some tools that can make this a little more efficient but honestly not by much when you take into account the entire process and guidelines.

  • Anj April 18, 2014, 9:55 am

    Hi guys!

    Will there be a payments option available when purchasing the course?

    • Andre April 18, 2014, 10:30 am

      I’m afraid not this time. Next time we open I’ll make sure we get it approved through ClickBank and setup.

      • Anj April 18, 2014, 11:52 am

        Thanks for the reply!

        Is there a notification list I can sign up for?

        I didn’t even hear about this course the first time around. I absolutely do NOT want to miss out when it becomes available again.

        • Dave Tropeano April 18, 2014, 2:14 pm


          The best thing you can do is to make sure you have Andre white listed in your email system. Last time around there was a “raise your hand” list and it seems like you missed it.

          Pretty sure we have that list still but for the life of me I can’t find the link :)

          Maybe when Andre wakes up from his beer induced coma he’ll share. I know we had a little hiccup on Thursday with the autoresponder but all is well now.

          • Anj April 18, 2014, 4:04 pm

            Hi Dave!

            Yeah, I actually heard about this course from doing research on ASM & am not on Andre’s list.

            Getting on his list, however, seems like an awesome idea. I went to, but since there’s no optin, I went on to one of the other product sites & one popped up, so I used that.

            I’ll still get news about this course though, right?

            I’m thinking yeah, but if not, let me know.

            Thanks for all the help guys.

            • Andre April 19, 2014, 12:46 am

              Anj, you can get on one of my lists, here:

              BTW: I’ve added you to our FBA interest list (the one about this launch).

              • Anj April 19, 2014, 12:23 pm

                THANK YOU!!!!

                On listbuilding one now, too. Looking forward to this legendary awesomeness I’m just now hearing about!

  • Neil April 18, 2014, 1:46 pm

    Do you go over how to source products that are different from what ASM teaches? ASM basically teaches local sourcing by using keyword generated searches on google, and Alibaba if you are sourcing overseas. Do you teach something different to this?

    • Dave Tropeano April 18, 2014, 1:56 pm

      Hi Neil,

      We do teach some additional material on sourcing but I don’t want to overstate this. You’re not getting hours of additional content on sourcing but we do talk about how traditional ecommerce vendors approach sourcing and apply it to FBA and “Beyond Amazon”.

      Again, I don’t want to over state this. FBA Fast Track is basically the 80/20 rule (on steroids) applied to ASM… For less than 10% of the price you get the basic business model underlying FBA and the ASM course.

      If you have ASM you might not get a ton of additional value out of FBA Fast Track. It’ll depend on where you are with your business.

  • chuck April 19, 2014, 8:55 am

    I like the grayed out cart. A li’l “cooker lite” hey Andre?

  • Neil April 19, 2014, 10:53 am

    Understood Dave, and appreciate the reply

  • Evan April 19, 2014, 9:42 pm

    Hi Dave,
    I’m struggling whether I should take Amazing Selling Machine or not. Could you answer my question? As I know, the ASM provides 7 Proprietary Software Tools to Help us Generate Buyers and Automate this Business. How do you think of these Software Tools? Are they helpful for you to automate the Amazon business? Is is valuable for me to spend $3,500 in order to get those software tools? By the way, I will absolutely get your training course on Monday. Thanks!

    • Dave Tropeano April 20, 2014, 7:49 am

      Hi Evan,

      You shouldn’t purchase ASM because of the software tools.

      The tools aren’t what is going to build your business – the knowledge, training, cashflow you have to apply, and hustle are what will count.

      This isn’t some attempt on my part to say you should buy FBA Fast Track instead.

      ASM is a good course. You get the content and a growing community of people to network with. You get the conference to go to. And you get as close to hand holding as you can with something sold at this scale.

      *These* are good reasons to get ASM.

      A lot of folks are affiliates for ASM. I can’t log into Facebook or open my email without seeing an ad or presell. I get it — there’s $1750 of commissions on the line and the content is good.

      Now, in this sea of affiliates and claims and hype there are a few things I would recommend:

      1. The cost of ASM *has to be* investment money you already have. This CANNOT be your last dollar. This CANNOT be such a stretch for your family and yourself that the anxiety of spending $3500 overwhelms you.

      2. Everybody and their brother is offering bonuses. Ignore 99% of them. There are three people (and their bonuses) I would recommend:

      Jerry West
      Jason Fladlien
      Ezra Firestone

      Why? Because they will all make you work (really hard) to get the value out of the material. Their bonuses are compliments to the main material and in Jerry and Jason’s case they are offering a level of personal mentoring (but not hand holding) *if* you invest your time and money to source products at a level high enough to scale.

      3. You can get started for a few hundred bucks above and beyond the cost of the ASM (or FBA Fast Track) course. But this is GETTING STARTED. Serious scale requires serious investment and you’ll likely need more money for inventory and traffic generation to get to climb the mythic internet marketing mountain.

      Folks, cashflow and supply chain issues are the #1 (and #1a) reasons real online businesses fail.

      That initial couple hundred bucks VALIDATES the market. Hopefully you make a profit from this (and you can!). But it’s just as likely you’ll need to tweak, change, jiggle and wiggle until you find something that works.

      Jerry is pretty strong in his language that realistically you need $5000 or so to apply his model and understandings at scale. This is $5000 additional to the $3500 for ASM…

      Jason has a traffic technique that needs a grand or so ($1000+) to **kickstart**.

      In other words — these are serious folks helping you build a serious business. In order to grow quickly expect to work really hard and hustle. And have the cashflow.

      Now, you might be asking yourself: “does all this apply to FBA Fast Track too?”

      Well, “it depends”

      1. The cost of FBA Fast Track is a lot less. We don’t hold the kleenex up to your nose and you don’t get the cool Las Vegas seminar. But if you’re a self starter you are getting 90%+ of the knowledge (and a few other things) for 10% of the cost.

      And we fully expect you to apply the remaining money you would have spent on plane tickets and the cost of ASM into your business over time.

      2. Crawl-walk-run. You can get started for a few hundred bucks. But you need to expect to tweak, wiggle, waggle, and what not to validate the market.

      You might hit a home run right out of the gate. It does happen.

      But expect to not be so lucky (or good) and leave a cushion to buy your second and third round of inventory and some traffic.

      That’s it. I was going to include a rant about the whole software subculture within the IM world but decided that the world doesn’t need me lecturing them about the bullshit that is most IM software claims.

      (actually, they do but I am trying to remain happy during Easter)

      • Evan April 20, 2014, 10:45 am

        Thank you for your honest reply and advice! Happy Easter Day!

        • Linda April 20, 2014, 7:51 pm


          Tomorrow, (after Easter) I would appreciate hearing your take on all the software being peddled lately!


      • Andrew April 20, 2014, 7:37 pm

        Hey Dave,

        One of my “fears” on this whole ASM thing was that I was going to choose the wrong “bonus package” from the wrong affiliate.

        I’m aware of Jason’s and his “app” and other software offerings that are quite compelling – I guess the point that you are making is that one can still be “successful” (positive cash-flow, substantial income producing) businesses without the software.

        Thank you for alleviating my fears….and pocketbook.

        Looking forward to Monday.

        • Dave Tropeano April 21, 2014, 6:36 am

          Yes – success isn’t really tied to the tools… it’s the processes that are in place.

          In Covey’s original “7 Habits of Highly Effective People” he talks about being effective vs being efficient…

          You HAVE to be effective first. Largely, that’s about processes.

          (get the audio instead of the book if you haven’t read it… the content is excellent and the audio is much easier to digest)

          I love software and there are tools that I couldn’t run my business without. I come from a management consulting background and have had ownership in a number of professional services firms over the years. CRM tools and the like are critical to automating our business.

          It’s the same with autoresponders and spreadsheets.

          Niche/product finding tools can be helpful. But they don’t make or break you — especially when negotiating with the suppliers is at least as difficult.

          You can scrape all the FB ids you want. But if you can’t build a funnel and convert it’s not very valuable unless you’re a list broker (which isn’t a bad idea).

          There *are* business models where the tools are absolutely essential even when you’re getting started.

          Black hat SEO / page generation comes to mind. Day trading and technical analysis and forex too. There are others — many with an arbitrage component.

          Amazon selling isn’t like that. It could be for some but the business model we teach in FBA Fast Track is much more mellow. We want you to validate your market first and then scale appropriately from there.

          Taking an extra 10 minutes on the niche/product picking isn’t a bad thing. Traffic can use some tooling but still it’s more about conversion than anything.

  • Jennifer April 20, 2014, 9:31 pm

    Your course is much cheaper then asm but will there be a payment plan for those can’t afford $300 at one time? If there is I hope the cost is actually $300 and not 50 to 100 dollars more just because there a payment plan.

    • Dave Tropeano April 20, 2014, 10:48 pm

      Hi Jennifer, we are not offering a payment plan with the relaunch.

      As Andre mentioned a few comments back we fully expect you to take action and buy inventory, set up your account, etc.

      All this requires some monetary investment beyond the course.

      We’ll be here when your financial situation improves. Don’t spend money you don’t have on FBA Fast Track or any other course. Kicking the tires doesn’t really help you.

  • Frank April 20, 2014, 10:27 pm

    Hi Dave,

    1. How do you generate initial reviews without having to bother friends and relatives, pestering them to write reviews? Or is that the only way to get initial reviews? :-)

    2. I think it takes money to make money, and I don’t mind investing in paid traffic generation. You said Jason (F), has a traffic technique that requires $1000 to kickstart. I suspect it’s all about paid traffic generation, such as by using Adwords, Amazon Ads, or Facebook Ads? (Or if not, then what?) Do you teach something like that for those of us who don’t mind investing in order to scale quickly?

    3. What happens if a product just isn’t selling well? Will Amazon eventually return the inventory to us after a certain period of time has passed? Or can we request Amazon to return the items back to us sellers?

    4. Is it true that the US government requires Amazon sellers (even foreign ones) to register for a US tax ID? Do you cover that too in FBA Fast Track?

    5. Once we’re at the scaling stage, we perhaps need to hire someone to handle the customer support. Do you cover outsourcing too?

    6. To ensure you’re selling quality products, do you normally request your supplier to send you samples (for you to inspect) before they send the inventory to FBA?


    • Dave Tropeano April 21, 2014, 7:03 am

      I’ll try and not make this yet another “War and Peace” reply.

      (if they were giving out awards for longest blog comments I would seriously win the Gold, Silver, AND Bronze medals!)

      1. We do cover this in the course. The simple answer is “any way possible.” Selling some stuff and then asking for a review works.

      Hitting up family and friends can work — but if you’re pimping a private label bunny costume with custom leather bondage handcuffs it can be a little awkward with mom or your sis.

      We talk about some of the more “grey” ways they do it in other trainings as well :) I am not judging — I’ve done the same thing. There’s a way to be legit and still toe the line.

      2. We cover the basics of getting started making sales in the core training. FBA Fast Track isn’t a detailed traffic course though. We are planning on doing a bonus interview and talk about traffic generation more in depth with a specific model that’s worked well for a number of folks.

      My advice is to use the Q&A call we’re scheduling for some more specific questions about traffic.

      3. You can fill out a form with Amazon to return unsold inventory. There’s a small fee per item, etc. associated with this.

      A better answer is to sell the stuff even if you have to price dump. At least then you’re getting a buyer you can communicate with and getting some bump in ranking.

      4. First, I am not a lawyer and cannot give legal advice.

      USA tax laws are at both a Federal level and at a specific state level. We do talk about this in FBA Fast Track and the basic answer is that overall it depends on the country you are in and their trade relations with the United States..

      IRS regulations require non-U.S. taxpayers to provide Form W-8BEN to Amazon in order to be exempt from U.S. tax reporting requirements. Please contact your tax, legal, or other professional adviser if you need assistance.

      Good link:

      IRS Reporting Regulations on Third-Party Payment Transactions

      5. We do not specifically cover outsourcing. The nice thing with Amazon is that a lot of the typical customer support issues – refunds, shipping issues, etc. are handled by them as part of FBA.

      But you’ll still get questions coming in and hiring a virtual assistant makes a ton of sense.

      I can cover this in the Q&A call. REMIND ME on the call if I don’t get to it.

      6. Yes. This is discussed in the content as well.

  • Kenneth April 21, 2014, 12:10 am

    How long will the buy botton stay on this site. Can I buy your training in May?

    • Andre April 21, 2014, 1:59 am

      Until end of the month (April 30th). We won’t be open in May, but we’ll probably reopen again in June or July.

  • Mary Greene April 21, 2014, 5:09 am

    Dave is already way cool: he’s a brainiac! Here’s the Amazon FBA course I’ve been looking for. Thanks for the real estimate about startup capital. :)

    • Dave Tropeano April 21, 2014, 7:12 am

      Awww Mary, thanks for the kind words.

      There probably is some value in talking about “starting on a shoestring”… REMIND ME on the Q&A call if I don’t get to this.

  • Dave Tropeano April 21, 2014, 7:11 am

    Frank and everyone else living outside the United States…

    DO NOT let the US tax laws scare you. We have a saying here:

    “There are only two certainties in life… death and taxes.”

    At the end of the day there is nothing you can do about it. When you operate in other countries they’ll want to take out some level of tax. Talk with an accountant or tax professional and take the tax burden into account but do not let it be a roadblock for you.

  • Frank April 21, 2014, 7:47 am

    Hi Dave,

    Thanks a lot for such thoughtful answers :).

    1. You said that Amazon takes cares of customer support as well. But I understand that sellers are required to answer inquiries as well, correct?

    Within the Seller Central interface, how do we know whether an inquiry is supposed to be answered by us sellers or Amazon? Does Amazon give a specific indicator within the FBA messaging interface to inform a seller that he/she has to answer a particular inquiry?

    2. Not sure whether or not I’m dreaming… :) but on the Seller Central registration page, it says:

    “To be paid, you need to provide a bank account in a country supported by Amazon. Currently, we support bank accounts in Australia (AUD), Canada (CAD)…..”

    Errr……Canada? I thought Canadian bank accounts weren’t supported by Seller Central (I believe till end of 2013 or early 2014). If you look at a previous comment (see above) by Maya, October 11, 2013, 4:47 am, you’ll see that her quote didn’t include Canada.

    I guess Amazon must have, very very recently, made Canadian bank accounts eligible for usage with Seller Central then? So that’s good news for Canadians, right…? RIGHT? :-)

  • Dave April 21, 2014, 8:40 am

    Hi Dave,

    A lot of people have asked about the software that Jason and others have to rank etc….

    I’m looking for a straight answer here. Does the software make a huge difference? Also are there other software packages that can be bought outside of ASM to do the same thing?


    • Dave Tropeano April 21, 2014, 8:04 pm

      Hi Dave (great name),

      It’s hard for me to answer this… the software is not the secret sauce — even when the software is great.

      We spend a lot of time talking in FBA Fast Track talking about ranking and treating Amazon as a search engine. There are very specific things you can do to help here. The core ASM course has little software tools that let you do things you can do on fiverr or with commodity seo type tools — publish a video, publish a press release, distribute articles, bookmark/social media, etc. (these are examples and deliberately not exact).

      We also spend a lot of time — probably too much time — talking about ranking in Google/Bing. There are ways to take advantage of Amazon’s authority (and other properties) to help you get traffic. And some of these ways do lend themselves to software.

      But the software is not a magic bullet or pixie dust that makes all your traffic problems go away.

      Jason gives you a way to trade money for time. Invest a $1000+ in paid traffic and you can short cut the process.

      NB: actually there are two things at play: one is the shortcut traffic strategy leveraging paid advertisement on FB, coupons, etc. The second is the viral promotion app Jason had built for his people. These are separate but synergistic bonuses.

      This is NOT really about software — it’s a method/approach to paid advertising.

      Now, we talk about our “bitch slap” technique and in some supplemental material (an interview) I am putting together for this relaunch we’ll talk about how to use bitch slap and a gentler version that I’ll call funnel-tap for now to accomplish basically the same thing.

      So to your question – yes, the software is valuable (but the method is much more valuable). To me the underlying methodology is more valuable. And yes – you can accomplish the same thing with other tools/servicesMy experience is that understanding the methodology frees you from specific tools and tactics. It’s lets you leverage them without being beholden to them — in other words, you can take the core knowledge and approach and implement it in multiple ways, sometimes ever better ways when you understand the concept deeply. (golden rule – there is no magic, at least not for long).

      And finally – our goal is to give you enough information and how-to to get you started and to get you in a place to ask good questions about how to grow/scale your business. If you have the resources and are willing to take the risk on a rapid growth traffic plan we’ll help you understand ways to approach that.

  • Teresa April 21, 2014, 11:35 am

    Is there a money back guarantee?

    • Dave Tropeano April 21, 2014, 1:05 pm

      Hi Teresa,

      FBA Fast Track is sold through Clickbank so you get the standard CB money back guarantee.

      That said, don’t buy the product if you’re just thinking about kicking the tires.

      Know going in that you need to invest time and a bit of capital to get things going. We’re here to help you be successful but that going to require (massive) action on your part.

      I have a s@#$-load of internet marketing products I’ve never really looked at. It’s a waste. Thankfully these days I am a little older and wiser.

      (just a little)

      If selling through Amazon sounds like a business you’d like to be in then by all means dive in with both feet…

      We’d LOVE to have you on board.

      But if you aren’t sure then poke around online and learn a bit before investing in our program or any other program.

  • KS Tan April 21, 2014, 4:24 pm

    I am unable to order through Clickbank. Do you have an alternative way to pay for the course, eg direct link to paypal?

    • Dave Tropeano April 21, 2014, 6:36 pm

      Hi KS, we are only offering payment through Clickbank on this (re)launch.

  • Andy April 21, 2014, 5:15 pm

    Hi guys,

    At the moment, I’m not so much interested in getting into Amazon FBA per-sé….at least, not yet… ;)

    However, I am very interested in an email you sent mentioning “Building stores that convert (or Amazon listings that convert)…”…..

    I’ve got some potential offline clients that already run smaller-scale ecommerce sites and I’ve been asked to help them out improve their conversions – would your course give me some valuable insights?

    Thanks, Andy

    • Dave Tropeano April 21, 2014, 7:21 pm

      Hi Andy, honestly you’d be better off buying books/material on landing page conversion and looking into the certification programs offered by Marketing Experiments, MECLab, and others.

      We talk about e-commerce conversion in the course but it’s only part of an overall 10 hours of content. I’d love to have you on board with FBA Fast Track but I don’t think you need us right now.

      • Andy April 22, 2014, 2:33 pm

        Thanks Dave – already doing the MECLab courses (awesome stuff, by the way).

        I think I saw in other comments you’ll be opening this up again in the Summer so probably will look into it then :)

  • Mike April 21, 2014, 6:27 pm

    Ok I have been doing ASM since ASM 1, I think Tanner mentioned that this webinar went into some new traffic sources & better way to promote.
    Is this the case? if so I would be willing to pay for it.
    Please let me know guys

    • Dave Tropeano April 21, 2014, 7:25 pm

      Hi Mike, you know the main ‘getting started’ methods that ASM teaches. We do cover a broader range of traffic options and there is some deeper discussion around promotion/marketing techniques but I don’t know if it’s at the depth you want. I’ll shoot you an email and we can talk about where you are right now and what specific traffic targets you need to reach. From there you can make a decision about FBA Fast Track.

  • Terence April 21, 2014, 6:40 pm

    When is the Q@A call? How can I make sure I don’t miss it?


    • Dave Tropeano April 21, 2014, 7:18 pm

      Hi Terence. Make sure you join the private closed double-secret-probation Facebook group. We’ll have updates on additional content and the scheduling of the Q&A call there.

      The call will be recorded and you’ll have an opportunity to send us questions ahead of time. We’ll have the call the first week in May.

      As Andre’s fond of saying — “we have your back”

  • Darren April 21, 2014, 11:46 pm

    Hi Dave i am a little confused here,in one of your comments way back you mentioned three marketers that you trust and value,now my point is i am here because of Tanner as he has his own Amazon product coming out in 15 weeks he also says he has partnered up with you on this,but you have not mentioned any of this,and he is offering all kinds of bonuses,can you please clarify this,and can you please tell me what i can gather with your product is there is just three main videos to teach us all about Amazon will this be enough for a beginner,i have to ask as only starting out and i really dont want to be wasting time and money,this is the first time i have heard of you guys,but the main reasons for me to buy would be if this course will help me in an easy way to make money and scale it up using Amazon and if all that Tanner says is true thanks

    • Dave Tropeano April 22, 2014, 11:45 am

      Hi Darren,

      I think part of the confusion is coming from the fact that I am trying to bend over backwards to not sell too strongly against ASM. This is a bit of an oxymoron. We really are trying to offer 90%+ of the content for a tenth of the cost. But I am doing everything I can to not be a d@#$ about this too.

      Now, the reality is that some people would be better off with the slower pace, live conference, big social group, etc. that ASM offers. AND… as you’ve seen there have been a lot of questions about super-secret-ninja software tools.

      OK, not super-secret but real good questions about whether FBA Fast Track is hampered because we aren’t offering 3, or 4, or 7 or 8 software tools with the material.

      To cap it all off, some of the better ASM affiliates are piling on their bonuses which include traffic getting techniques and software scripts…

      So within all this context I said that *IF* you are looking at ASM and evaluating bonuses *THEN* I think you should focus less on the software tools and more on the specific value you can get from 3 people: Jason, Jerry, and Ezra.

      *** All of this had nothing to do with Tanner, Brittany, or the other fine, excellent, and kick-ass launch partners we are lucky enough to have with FBA Fast Track. ***

      Let’s be honest here — I want you (and everyone) to buy FBA Fast Track. Andre and I believe in the content and the value it can bring.

      It doesn’t matter at some level whether this is packaged into 3 videos or 12. It’s 8 hours or so of structured content. AND… there is content that isn’t in ASM or other courses that I know of.

      (actually we could charge a lot more by splitting it up and polishing, but that’s another story for another time)

      OK, since you brought up Tanner let me say a few things…

      1. This is NOT a slight to any of our other launch partners. Andre and I know them personally, believe in the value they can bring you, and nobody here is playing favorites.
      2. Tanner rocks. He got FBA Fast Track, had a call or two with me (short calls) and maybe a few Skype messages and dove in feet first and is doing great.

      Did he kick ass because I’m the best teacher in the world? Sadly, no.

      He did well because he’s a marketer first and understands

      * Identifying a specific pocket of people to sell to (ding, ding, ding TLBers on the fence here)
      * Validating an offer to that pocket of people to wring out issues with suppliers, messaging, etc.
      * How to generate traffic at scale

      Because of those 3 things he can convert that traffic into sales.

      Again — let me be clear — ALL of our launch partners can do this. And they do it in their own way with their own variations in strategy and tactics.

      So where does this leave us?

      1. If you are more comfortable waiting 12 weeks to get Tanner’s course, cool. Personally I wouldn’t. Money loves speed and I think you should get started with FBA Fast Track and then get Tanner’s course when it comes out. You should also come to his conference in June. (bastard changed the date from May to June!)

      2. All our launch partners understand marketing and specifically traffic+conversion. Yours truly and Andre understand this too. If I shave my “nice guy cool Dave” photoshopped stubble and go back to “arrogant pr#$% Dave” I’d tell you that you’re in rare air with this group.

      3. NOBODY ever buys one dieting book. Internet marketing of ANY kind is the same way.

      4. I’ll say it — buy our shit. Don’t buy someone else’s shit. Save the money and put it into traffic and inventory. But if you do buy some big box product that shall remain nameless I am cool with that. We can still be friends.

      5. Don’t get starry eyed with a s@#$-ton of bonuses. Invest in people that can do, teach, and give you the straight poop. If they have bonuses that’s awesome. But it’s the access to the person you want, not the shiny PDF, videos, and software long term. Thankfully, with our folks you get all this.

      (hopefully I made this a little better and not worse with all these words)

  • Neil April 22, 2014, 1:04 am


    I’m currently selling branded products that are generally available from wholesalers and, am looking at getting into my own white label solutions in a completely different niche.

    The general market I have already decided on but, would you recommend that I try and sell lots of variations of a product e.g. different flavours of a candy bar all at once (holding a few of each in FBA fulfillable inventory) or, just one flavour of the candy bar (holding a lot of them in FBA fulfillable inventory).

    Each answer has its own merits obviously.

    Do you believe that FBA fast track will be able to help me?


    • Dave Tropeano April 22, 2014, 11:01 am

      Short answer — yes I think FBA Fast Track can help.

      Longer answer… I think the FBA Fast Track answer might be:

      E. None of the above. (maybe)

      The FBA Fast Track model is based on validating a specific product opportunity (through research and some initial testing) and then building around that. You certainly can deal with products that have multiple variations but it becomes a PITA to manage sometimes especially if/when you want to do bundling.

      But the basic answer is that there is nothing in FBA Fast Track against this. If you want to private label a dress and sell it in multiple sizes that’s fine. From an FBA standpoint you would box and inventory these in the manner Amazon wants so you can reduce pick and pack fees. This somewhat varies by the kind of product you are fulfilling with FBA.

      (Amazon has very detailed instructions to help you with sort of thing)

  • Liam April 22, 2014, 3:40 am

    Hi there Im currently doing pretty well selling on The Amazon UK marketplace via FBA but im looking to take the next step in my learning, I understand the training will be mainly focused on Amazon US but Im guessing I will be able to take what I learn and implement it on Amazon UK is that correct?
    Many Thanks Liam

    • Dave Tropeano April 22, 2014, 10:44 am

      Hi Liam,

      Yes, you can apply the business model in FBA Fast Track to the other operating Amazon FBA countries and zones (like EU).

      I’d love to have you as a customer Liam, but if you’re already doing FBA with your own private labeled / branded products then you might want to invest instead in conversion rate optimization (CRO) or traffic generation consulting/courseware. We cover some of this (a few hours truth be told) but it’s not a detailed step by step for a specific tactic.

      The goal with FBA Fast Track has always been to deliver the value of the FBA private label model at a fraction of the cost of the big box courses/offerings. I think we over deliver on this and for my tastes I think we largely offer enough content to even start scaling, intelligently formulate/ask questions about your running business, etc. But you might be in a place already where you need more.

      Why don’t we do this?

      I’ll shoot you an email and we can discuss your specifics and figure out if FBA Fast Track is the right way to go…

  • yiannid April 22, 2014, 4:19 am

    The ASM folks are now selling a program entitled “How You Can Build an Importing Empire”. Does your program provide similar information?

    • Dave Tropeano April 22, 2014, 10:22 am

      I actually thought they were reselling (as an affiliate) the “Importing Engine” course… No matter.

      We do talk about importing and finding suppliers. Some of this isn’t in the core ASM training (woohoo!) but like with most things “there is no magic” so it’s not like my knowledge here isn’t known by 100 others.

      The FBA Fast Track material is within the context of the course. It isn’t a full course standalone by itself but honestly to me has what is needed to get started and then some. One of the things you can do is use the Q&A call we’ll be scheduling to address lingering questions.

  • Martyn April 22, 2014, 4:45 am

    Hello Dave
    Greetings from the UK. Thank you for putting so much time, effort and honesty into answering people’s questions. I don’t know you personally (yet) but feel you are one of the good guys. :-)

    I’ve been aware of ASM for over a year. ASM1 – I was just curious. ASM2 – considered it but actually bought Jim Cockrum’s PAC late last year instead. Now ASM3 is here and more particularly, Jason Fladlien’s version of it. The timing for me personally is OK and I have to admit, I’m intrigued by his bonus offers. However, it looks like some of the software tools being promoted are designed to game Amazon’s search and review systems. I just wonder how long it will be before Amazon starts blocking this type of activity a la Google menagerie (rhetorical question).

    Anyway, I’ve been steadily working through the PAC materials (speed isn’t my forte) and now I’m ready to put other things aside and commit time and resources to selling on Amazon (initially UK and Europe then US). I don’t need to earn large sums of money. However, I do want to build a systemised business with a steady income stream that will not become just another job with high or fixed time commitments.

    So, getting around to my question at last, on the assumption that you probably know something of PAC, can you outline how your course might fit in / complement / fill gaps?


    • Dave Tropeano April 22, 2014, 9:41 am

      Martyn, I don’t know anything about PAC but vaguely remember the whole ‘silent selling machines’ thing from way, way back.

      (I’m old in internet marketing years)

      Here’s my advice – if you have the PAC course and you’ve started working the sysetem, continue working the system. Don’t buy ASM or our course or any WSOs or any other thing that arrives in your inbox. Work the system you have with hustle and dedication.

      If you have a gap, ask the community you’re in. If it’s something direct and obvious to you put a plan in place to close the gap.

      For example, maybe you’re not very good at copywriting… go and read articles on ecommerce copywriting. Or get one of the products out there on the topic. Or go through catalogs and magazines and see what the professionals are doing.

      I’d love it for you to become a customer. But you’ll be better at filling in gaps once you have a working business model in place. (That’s probably worth a book or long article in and of itself)

      Now, as for Amazon blocking this or that — Amazon is always turning the knobs on their page layouts and ranking algorithms.

      Go talk to the Kindle folks that figured out how to leverage KDP to boost their best seller rank… most were wiped out in mid/late 2013 with the changes. Some of us (the Beam folks, me, yada yada) survived because while we leveraged the TACTIC of KDP we have an underlying STRATEGY that things were based on so we could react and recover.

      There’s nothing Amazon can do about the Google SEO tactics people are using in ASM and the ASM affiliate approaches. We teach similar things in FBA Fast Track. All these techniques are geared toward getting you a trickle of traffic from organic search. Amazon just sees this as regular traffic.

      The same is true for all the “secret” aka not-so-ninja techniques of buying traffic of one sort or another, combining that with a smart offer/copy, and getting people to your Amazon page.

      (The only subtlety here is that Amazon TOS discourages direct linking but this has nothing to do with FBA and is easily gotten around)

      What *can* (and will eventually happen) is that Google / Bing / Facebook / yada yada will barf on some of the tactics used. This might negate the organic rankings, or not let you buy traffic in the way you were, etc.

      In the traffic video of Beyond Amazon we talk a bit about future proofing based on core SEO ideas but also talk about the holy grail of brands — referred traffic as well as paid traffic. All this is a little dense and isn’t a detailed traffic tactics course but should give you a framework for thinking about specific tactics and reacting to vagaries the search and advertising networks go through.

  • Abdul April 22, 2014, 4:54 am

    Hi Andre,

    I’m very interested in this but need some clarification.

    Being a UK resident, would I be selling to UK customers
    or those in the States?

    If it’s the latter, how straightforward/tricky is it to set up as
    a UK seller working in the US market? Thanks.



    • Dave Tropeano April 22, 2014, 7:14 am

      Hi Abdul,

      The main focus is on selling on and using FBA warehouse locations in the US. The market is just much bigger on than it is in the other operating countries.

      BUT… the real answer is “it depends”

      Here’s a snippet from a reply I made to Mark:

      […For] example, selling certain food type products in the UK is more difficult than it is in the US. There could be additional import/export taxes depending on your supplier.

      The flip side to this is traffic potential. The .com marketplace is orders of magnitude larger than the other operating Amazon sites. But if you’re offering something specific to an EU audience then the broad potential isn’t as important as the specific product audience.

      In the end it is all about your audience. If your main buyers are in the US then targeting is the right thing to do. If your buyers are in Canada or an EU country then those are the right places to sell/fulfill through.

      I honestly wouldn’t be put off by doing business in the US. Do the math to make sure you understand the tax implications. Fill out the IRS 8UBEN form. I *think* there is a ceiling in most countries of something like $20,000 in sales before the IRS tax laws kick in. I am NOT a lawyer but I recall seeing this on this Amazon page –

      I hope this helps.

  • Mark April 22, 2014, 5:46 am


    The focus of ASM and those promoting it seems to be solely in doing FBA on, regardless of where you are in the world. I’m sure it has even been said that it is not a profitable model on other Amazon sites, .ca. uk. es etc

    Do you agree? Would it not be more sensible for those living in the UK or France for example to do FBA on the UK and FR Amazon sites rather than dealing with ‘outside of the US’ complications? Or is there simply not enough traffic on the other Amazon sites to make this model profitable and scalable?

    Thanks in advance for your answer.

    • Dave Tropeano April 22, 2014, 7:11 am

      Hi Mark,

      You are going to hate this answer — “it depends.”

      For example, selling certain food type products in the UK is more difficult than it is in the US. There could be additional import/export taxes depending on your supplier.

      The flip side to this is traffic potential. The .com marketplace is orders of magnitude larger than the other operating Amazon sites. But if you’re offering something specific to an EU audience then the broad potential isn’t as important as the specific product audience.

      In the end it is all about your audience. If your main buyers are in the US then targeting is the right thing to do. If your buyers are in Canada or an EU country then those are the right places to sell/fulfill through.

      I honestly wouldn’t be put off by doing business in the US. Do the math to make sure you understand the tax implications. Fill out the IRS 8UBEN form. I *think* there is a ceiling in most countries of something like $20,000 in sales before the IRS tax laws kick in. I am NOT a lawyer but I recall seeing this on this Amazon page –

      • Mark April 22, 2014, 7:19 am

        Thanks for your reply Dave.

        I wasn’t thinking of EU biased/specific products in particular but that is a good point and idea :)

        I was just thinking if a certain type of kitchen utensil (for lack of a better example!) is selling well on both the US and UK site and you are based in the UK when not source and send direct to FBA UK. I get the US market is bigger and worth the small hurdles needed by non-residents to tackle I just wanted to clarify that dealing with FBA UK alone was still a profitable business model as many US marketers make it seem like the US market is the only one worth tackling.


        • Dave Tropeano April 22, 2014, 12:07 pm

          There’s no doubt we US people think we’re the cat’s meow so to speak.

          I am even worse… I grew up in New England and pretty much discount the rest of the US (other than New York) if I am not careful.

          (I know I am wrong and really am trying to be better, lol)

          Here’s the real answer to all questions like this:

          You sell when the math works out.

          If it’s profitable and worth your effort to sell in the UK go for it. Every country has different hurdles. We get consumed with the case because it represents more sales for Amazon than all the other operating countries.

          (in 2012 it was leaked that the numbers were better than all others added up in total! Not sure what it’s like now but it is close to US/.com being 50%)

  • Kathleen April 22, 2014, 7:18 am

    Hi, I learned about this program through Tanner Larsson. What do I do to ensure that when I enroll in your program, I am also included in his product launch a few months from now? Thanks for caring and sharing. K.

    • Dave Tropeano April 22, 2014, 12:19 pm

      Hi Kathleen,

      If you’re on Tanner’s list I cannot imagine you won’t be included in his launch. If you get FBA Fast Track through his affiliate link then you’ll definitely be on his sublist.

  • serena April 22, 2014, 7:35 am

    Hi do you teach us on how to get reviews like ASM? thanks

    • Dave Tropeano April 22, 2014, 12:16 pm

      Interesting email address you got there Serena, lol…

      FBA Fast Track goes into multiple ways to get sales and with that reviews. The “ASM way” is one of a few we discuss.

  • Keith Scott April 22, 2014, 10:09 am

    Thank you for the open question format here. Pretty impressive! I am willing to work, and have about $1500 set aside (in addition to the outlay here). My question is simple (I think): Is it possible perhaps to give an estimate of the time commitment per day running such a business?

    I do already work from home, so felt it might be good to get a realistic outlook as far as the time required of me.

    Thank you in advance

    • Dave Tropeano April 22, 2014, 12:01 pm

      Hi Keith,

      Gak. This is hard to say without making it sound like overblown internet marketing-speak…

      You can honestly run this business at the beach or at your kitchen table in your underwear (for you old-school copywriting fans).

      If you find/pick products that do not lend themselves to a ton of returns and presell questions you are looking at a few hours a week once things are moving. You can outsource a lot of this in addition to letting Amazon handle things on the fulfillment side.

      Now, this doesn’t mean the bubble won’t pop sometimes:

      * Problems with suppliers — quality control, inventory, lost shipments, etc.
      * Traffic getting campaigns

      Setting up traffic campaigns depends on the skills you (and your people) have. It has nothing to do really with Amazon or FBA. There are too many variations to give a good number but if you think about your experience setting up paid traffic campaigns of any type (or organic/seo stuff) then you’ll know what your investment is.

  • Robert April 22, 2014, 11:01 am

    Hi Dave,

    Thank you for your thorough answers to the questions raised here. I read all of it. I just got ASM before I saw this course today. ASM’s first module will not start until May 1. I got the course even if it really hurts my bank account. Now that you mentioned it, the money saved in getting Fast Track instead of ASM (I will be paying close to $4K because I chose the payment plan) can already be used for inventory. Now it got me thinking…should I get a refund and buy your course? I don’t think it’s a hard decision to make.


    • Dave Tropeano April 22, 2014, 11:50 am

      Hi Robert,

      I just poured my guts out in a “War & Peace” comment reply about ASM and affiliates…

      You are lucky that you’re getting me on the back end of that. This will be relatively brief :)

      1. We’d love to have you. We stand behind our content and the value it has.
      2. Waiting until May 1 for module 1 isn’t the end of the world. We won’t schedule our Q&A call until the first week in May — but at least you’ll have the 8+ hours of content with us to get through.
      3. ASM is a good course. You’ll get value from it. I do not want to tell you to refund — and I won’t. Evaluate your situation, commit to giving selling a shot, and invest somewhere. We’d love to have you but you won’t go “wrong” by staying the path.
      4. See #1 if you have any doubts :)

  • Guy John April 22, 2014, 6:10 pm

    Evening Dave,
    Had my finger on the buy button for ASM through Jason Fladion,then got a link to your offer.What had me almost convinced to buy through him was his gaurantee.But the cost is really high.
    Got a couple concerns about all this and that is “What does it really take to find a product that sells? Realistically how much trial and error is involved till you find a winner?

    Does your course go over this to minimze the risk of picking the wrong product?

    Also on some of the webinars pushing ASM,they say that you can go after products that are not ranked in the top 100 and still make good money.Whats your take on that?

    Also since Amazon doesn’t show anything above the top 100,they claim to have software that will do that.Is that something you do or not? If so do you show us how to get those listings above 100?

    Thanks. Got to make a decision soon?

    Guy John

    • Dave Tropeano April 22, 2014, 8:50 pm

      Hi Guy,

      1. FBA Fast Track gives a specific evaluation criteria for finding potential products to sell. That is only the beginning of the process (and the easiest) since from there you have to see if you can find a supplier and work the math out enough to see profitability once you have quantities beyond initial trial orders.

      (it is possible to turn a profit with your initial trial order, but this doesn’t always happen)

      2. We do talk about wiggle room in the evaluation criteria, competition, and how to make more detailed rational decisions

      3. You can absolutely target products that are not in the top 100 and make “good money” (depending on the definition of ‘good’ I suppose)

      There are multiple scenarios that this can happen. The simplest is to think of trend marketing cases where something gets a lot of organic traffic and it’s growing but there isn’t a groundswell of buying yet. An eposide of Dr Oz or Travis Stork’s “The Doctors” comes to mind here. Another example is if you’re trying traffic to a tribe. In this case you are literally creating the market for the product with your marketing. You’ll be the one that drives the product onto best seller and hot ranking lists. There are some other cases to this as well.

      Now, there’s a danger in this too. Don’t go so far down the long tail you want to sell custom crafted wicker baskets to lesbian jewish mermaids.

      The evaluation criteria are there as a guide. Ultimately you are the market maker — or can be. So you can deviate deeper into the Amazon rankings and be fine if you have a way to move the product sales through your funnel or you are happy with selling the volume of units indicative of that ranking.

      4. Another software question :)

      Once you get an idea that isn’t in the top 100 you are mainly doing keyword searches and seeing ranking for the products showing up there. This “hunt and peck” method doesn’t require software and seems tedious but there are some simple amazon scraping tools that do this for you.

      It is possible to get past the top 100 in the BSR for a category. I don’t think we talked about it in the mainline training but we’ll probably include some hints to this as part of the presell during the launch and I’ll include discussion during the Q&A.

      5. Yes, I think you do need to make a decision. “Their” cart and some of the affiliate offers close before us :)

      Either way (no matter what your decision is), good luck. You can’t make a bad decision here if you have the resources to apply.

  • Brian April 22, 2014, 7:54 pm

    Is there a kind of guarantee?


    • Dave Tropeano April 22, 2014, 8:25 pm

      Hi Brian,

      FBA Fast Track is offered through Clickbank so you have the Clickbank order guarantee to rely on. That said, don’t buy any product expecting to only kick the tires. This is a real business model that’ll require real work, hustle, and initial capital up front to get going. Know this going into the purchase. It reduces our refund rates and it reduces your frustration.

  • Malcolm April 23, 2014, 2:40 am

    Hi Andre and Dave,

    Two questions for you:

    1. For those who went through your course the first time it was released … Excluding the time for them go through your videos, how many more hours of effort did they put in to get their first FBA biz up and running, starting from scratch?

    2. Also, how many more hours of testing and refining before they had a profitable FBA biz?

    I understand many variables at play here, so your best guess would be appreciated, if you don’t have actual data from your prior customers.


    — Malc

    • Dave Tropeano April 23, 2014, 10:59 am

      Hi Malcolm,

      1. I don’t know how we could possibly even give a ballpark here that would be accurate…

      You could find a potential product in 15 minutes and then struggle with a supplier.
      You might struggle with finding a potential product but so fine with a supplier.

      Once you have the product and a supplier lined up you have to supply graphics for the label and you want to get some form of image for the initial listing in seller central. You need copy for the product description complete with beenfit laden bullet points.

      (you can suck at copywriting and still put something up to check the box, but realistically you want at least decent benefit driven copy)

      Assuming you have that getting the listing done is a few minutes. Maybe a half hour the first time if you have a product in a niche that has more information required, etc.

      Starting from zero — i.e. setting up the Seller Central account from scratch — that process could take 1-10 days including the time it takes to get materials from your supplier (or have them ship direct to the FBA warehouse).

      and it might take longer for any of the reasons cited above.

      2. Again — this depends on your resources and your ability to convert.

      Can you “bitch slap” or otherwise buy your way to a page one listing?
      Are you relying on organic search and amazon as a search engine but are unable to prime the pump for this?
      Can you buy some traffic to an identified tribe of people you think would respond?

      Traffic matters. Conversion matters. If your copy and images and title don’t convert you are screwed.

      We talk about all of this in FBA Fast Track and give you a business model to deal with the risks and questions that come up.

      Honestly, you COULD do this in a day of setup if you’re a US citizen if some things lined up resource-wise. More reasonable is a week or two.

      Getting the business profitable depends on the whole traffic & conversion thing. Depending on how you’re trying to reach prospective customer this could be a few weeks to a few months…

      Or you might find yourself cutting bait and finding a new product.

  • Jason Fladlien April 23, 2014, 11:16 am

    I don’t want to hijack a sales letter but since you guys open up comments I want to clarify something… there is misinformation no my bonus package for ASM here.

    What Dave is referring to is outdated – he’s talking about an older method we used to use to “buy a page 1 listing”. Now we have improved significantly on it… So any references to our bonuses on this page are not exactly accurate.

    I could clarify further but don’t want to sell my stuff on another person’s sale letter. :)

    With that said, Andre Chaperon is a great guy and you can’t go wrong learning from him. I’d rather you take ANY course on FBA than no course at all. I do not know Dave nor have ever talked to him personally but he seems like a smart guy to learn from.

    • Dave Tropeano April 23, 2014, 11:25 am

      @Jason, thanks for stopping by and clarifying. I’ll go through the comments and make sure I edit as needed (but I’ll still leave the nice things, lol).

  • Paul April 23, 2014, 6:12 pm

    Sorry if this has been asked but I’m not going to spend another 15 mins. reading questions to see if its been asked.

    How much focus will there be on private labeling products vs bargain hunting and reselling?

    • Dave Tropeano April 23, 2014, 9:07 pm

      Hi Paul,

      Great question! 100% of the content is spent on private labeling and branding when it comes to what products to offer.

  • Mariam K April 24, 2014, 12:16 am

    This is interesting opportunity, but first I
    have a few questions.

    1) Can people outside of the U.S. participate in the Amazon FBA
    program? (I in the Middles East.)

    2) What about taxes and legal stuff? (ie. Can I operate the business
    under my name or do I have to incorporate? And would my
    business be taxed ?)

    3) How much should I budget for the first 3 months of business?
    (Costs of getting the business up & running and monthly
    expenses. I’m looking for ballpark figures.)

    4) Could I outsource private labeling locally? or it doesn’t matter.

    5) Could I sell products to the Middle East region as well as the US and worldwide?

    I hope I haven’t bombarded you with too many questions.

    • Dave Tropeano April 24, 2014, 5:50 am

      Hi Mariam, questions are good :)

      1. Yes. Amazon has detailed instructions for foreign sellers operating on (and other Amazon properties)
      2. You will have to establish a bank account in an approved Amazon country. We go over mechanisms for doing this.

      (there is more than one way to “skin the cat” so to speak)

      You will also have to fill out US tax forms, etc. Again, Amazon is good at giving you pointers as to which forms like the IRS 8BEN to fill out. Whether you have to pay taxes and how much depends on a lot of factors. You will want to consult a tax person in your home country once you get set up.

      3. “It depends” :) I know, a bad answer. The ballpark answer is somewhere between a few hundred and a thousand dollars depending on how aggressive you want to be with traffic generation and the type of product you are selling.

      4. You can absolutely outsource the private labeling locally. That is a great idea. Depending on the source of the product you may incur additional costs to have the supplier ship to the private labeler who then ships to an Amazon FBA warehouse in the US. Amazon has amazingly low shipping rates overall so the costs can be minimized but working through this “supply chain” will be something you want to do once you have a validated product.

      5. You can absolutely apply the principles of FBA Fast Track in any of the operating countries that Amazon has.

      Right now Amazon operates the FBA program in a limited number of countries:

      So you would establish an account in one of these countries and ship to FBA warehouses there. Amazon does have shipping for FBA throughout the EU but I am not sure about the Middle East. I do not see direct references for ME countries.

      The other option is “FBM” (fulfilled by merchant) where you keep inventory and are in charge of shipping.

  • Alex April 24, 2014, 5:22 am

    Hi I am interested in your program, however, I am living in Hong Kong and I am not educated about amazon businesses running in Hong Kong. I am sure I would need to follow the tax rules, but is there any other things I would need to be aware of to start this business opportunity?


    • Dave Tropeano April 24, 2014, 5:39 am

      Hi Alex,

      Amazon makes it as easy as possible to be a foreign seller on They provide guidance for the right US tax forms to fill out, etc. You will need a bank account in an operating country that Amazon’s system supports. They have a detailed list and add new countries all the time. A US bank account is the simplest but not the only option. We covering ways to get this in the course.

      With Amazon’s business growing in SE Asia you can also consider selling there depending on the best fit for your prospective customers.

  • JOE April 24, 2014, 6:36 am


    I have done all the steps from niche research… to drilling down to only 3 products or so… now got many suppliers
    I am stuck on the prices for example… there is someone on amazon selling an item for $13 but the supplier is saying it will cost $10 for the logo and product and thats not including shipping I dont think!… and its the same produc tthat is selling very well on amazon…

    How do we go about this… I have over 40 suppliers emailing, skyping, negiotiing its crazy!… Now how do i pick the best one.. and how do I know about profit margin etc..!?

    do you have a calculatorion tool or calculator on excel or something….

    • Dave Tropeano April 24, 2014, 1:35 pm

      Hi Joe, if you’re already a FBA Fast Track customer then shoot us an email at email (at) FBAFastTrack and someone will get back to you.

      (likely it’ll be me)

      If you’re not a customer you are ahead of the game compared to other folks in the decision process :)

      There are a lot of possible answers to your question. We cover some of this in the course and Q&A. Some possible answers:

      1. You might need to find a different product because you can’t compete at that price point. It doesn’t matter what *they* are doing… it’s what you are doing.
      2. Your competitors may be selling at a loss. Lots of reasons to do that and it happens all the time. Perhaps your niche research did follow all the steps in the evaluation criteria we (and others) have? It just might be too competitive.
      3. Ask your suppliers for quantity 500, or 1000, or 5000. In other words, get the price breaks. It is not uncommon to pay a premium for initial order quantities, molds, label creation, etc. the first time.
      4. Who cares what someone else sells for? You DO NOT want a price war. Find a way to differentiate yourself (including using better copy) and charge more.

      Final two things:

      You don’t need to evaluate 40 suppliers. Wow. Good luck with that. If I had hair left I would lose it, lol. That’s a lot but I congratulate you on the effort.

      We do point you to a calculator for net profit and all that… it’s Amazon’s FBA calculator.

      You will still have to estimate traffic costs but this is a good framework to start.

  • Faruk April 24, 2014, 1:06 pm

    Hi *Honest* Dave
    Thanks for your truthful and forthright answers above.

    For the past 2 years I have been in the “offline marketing” arena without any success (we are literally broke after chasing shiny objects). I DON’T TRUST ANY INTERNET MARKETERS (IMers). PERIOD. Bleed you dry.

    Anyway, the only real results I’ve seen has been with people taking action with Amazon, inc the ASM course – but I can’t/won’t buy as this is way too costly due to the affiliate payouts to these same parasites (IMers)- everytime ASM gets launched my inbox gets jammed!

    So instead, I bought Jim Cockrum’s PAC course but have done nothing with it so far. However, now I have decided to concentrate on Amazon FBA. Will your FBA Fast Track complement PAC? I work from home full-time.

    I am in the UK and want to sell in the US – what are the pitfalls/implications?

    My main problem is picking the right product(s) to sell.

    All I want is to earn enough to feed my family and pay the bills – couple of thousand a month. Nothing too fancy ;-)

    • Dave Tropeano April 24, 2014, 1:28 pm

      Hi Faruk,

      I cannot really comment in PAC. I know the older “Silent Selling Machines” product (very much older) but nothing about PAC.

      FBA Fast Track teaches a specific business model and I really wouldn’t recommend trying to operate two business models if you are just starting out. It is better to be narrow and DEEP than broad and shallow.

      (almost always)

      There are no real pitfalls to being a foreign seller. Plus, from the UK you can take advantage of Amazon EuroZones and offer products potentially to all EU countries from centralized FBA warehouses there. As Amazon grows internationally this can be a great opportunity.

      Anyway, where was I? :) Amazon will take you through the interview process so you understand the tax forms to fill out, etc. Our training talks about getting a bank account that Amazon accepts for US based FBA, etc. Depending on the product you pick and the supplier you might have some additional costs initially in getting the product labelled and shipped to you for inspection and quality control. But once you’re through that hurdle and have a smoother supply chain in place you’ll be ok.

      Finally, we include an evaluation framework for choosing potential products. This will help you a lot I suspect.

  • Larry April 24, 2014, 1:39 pm

    is there a 30 day $ back guarantee?

    • Dave Tropeano April 25, 2014, 8:16 am

      Hi Larry,

      Clickbank is our payment processor so this falls under the standard Clickbank guarantee.

      That said, I always warn people to not go into a purchase with a mindset of refunding. I realize in our little IM world there are a lot of less than stellar products (cough! cough!) but more often than not people kick the tires way too much.

      Read through Andre’s email about the resources you’ll need to get FBA Fast Track up and going. There is no getting around a certain amount of investment in time and money.

      My point is that this is a real honest to goodness business. It take work and dedication. Getting to the “make money at the kitchen table in your underear” phase requires you to be a good marketer and know your product and your customers. For most people, this takes a little time.

      We’d love to have you on board. And if our style doesn’t work for you by all means get a refund. But go in expecting to put some blood, sweat, and tears into it.

      (or at least a little more than a tire kick)

      If you’d like Larry, shoot me an email (the contact page gives you our address) and tell me your situation and I’ll give you my honest opinion on whether I think we’re a good fit.

  • Nathan April 24, 2014, 6:03 pm

    How long will you be offering this course? Indefinitely? Or will you cut everyone off soon like ASM does?

    • Dave Tropeano April 25, 2014, 8:10 am

      Hi Nathan,

      The cart closes at 11:59pm on April 30th. I believe that’s Pacific time the way we have it set up.

      We will likely open things up again in a few months… but that’ll be in a few months :)

  • Evan April 24, 2014, 7:41 pm

    Dave, what’s your support email or helpdesk? I just purchased this product, but it failed to register my membership and I was redirected to this sale page again…..I need to contact Andre or you to set up my membership account. Thank you!

    • Dave Tropeano April 25, 2014, 8:08 am

      Hi Evan,

      email (at) is what we have set up at the moment. (I know, sophisticated)

  • Rocky Tapscott April 25, 2014, 12:41 pm

    Had to laugh at Andre’s comment in today’s email –

    “help you deal with the REAL WORLD and not the fantasy happy land of internet marketing launches”

    LOVE it guys.

    • Dave Tropeano April 25, 2014, 1:23 pm

      There’s a little bit of a back story to that comment…

      (this also takes you behind the scenes at how “organized” Andre and I are sometimes)

      We didn’t have an email to send out today but we knew we needed one. A few minutes on skype in the morning (for me. It was pre Crossfit for Andre and Anita — and you can never get between a man/woman and their WOD) and we had an idea today’s message.

      Well, it just so happens that I got an email the other day from a pretty successful FBA seller.

      He has a six figure business but is “stuck” and not able to grow.

      He’s tried PPC and PPV – tens of thousands of dollars worth.
      He’s tried Facebook ads.
      He’s *tried* — and still can’t really grow past his $xx,xxx a month.

      The problem?

      He’s in a cut throat niche.

      He’s in a place where people don’t play fair.
      He’s got a knife and it’s a gun fight.

      Make no mistake. There *is* an Amazon mafia and they can be ruthless. Terms of Service don’t matter to them — they refuse to play by the rules.

      And they get away with it each and every day.

      Today’s email opened the door a teeny-tiny bit into that world. We open it some more in FBA Fast Track.

      (queue foreshadowing music)

  • Patrick April 25, 2014, 6:49 pm

    So, let me get this right, it’s only going to be one webinar ?

    • Dave Tropeano April 25, 2014, 7:46 pm

      Hi Patrick,

      With FBA Fast Track you get 8 hours or so of content.

      1. Core “FBA Fast Track” Training
      2. Beyond Amazon Part 1
      3. Beyond Amazon Part 2: Traffic

      If you search the page for “Recap Our Offer” you’ll see the literal list of things included.

      (plus there are some extras planned for our little tribe in the FB group that aren’t even on the page here)

      Now, the main training is one video.

      One LONG 4 hour 35 minutes of training and detailed Q&A.

      That may be where the confusion is coming from. Regardless, sorry for not making this simpler to understand.

  • V April 26, 2014, 2:20 pm

    Hi Dave,
    is this going to be a replay of the previous training or is it going to be live and would we be able to ask questions?
    I know SEO and other IM stuff changes a lot and out dates quickly. How do I know it’s not outdated already? Is the content basically the same as in the old FBA course or it is totally different? Do you add new info to it?
    Thanks and sorry if it sounds silly

    • Dave Tropeano April 26, 2014, 3:36 pm

      Hi V.

      I am typing this on my phone at a german festival… so apologies for the typos.

      You get BOTH the existing recorded training and a live q&a call as well as membership in our private FB group.

      As for the freshness of the content… ecommerce is very stable strategy wise. There are always new tactics for traffic but the core strategies remain.

      FBA Fast Trackbfocuses on teaching a core business model and Beyond Amazon layers onto that.

      We’d love to have you onboard. Spend some time going through the excellent questiins and content here to get a flavor of what we have to offer.

  • Reldon Schirch April 26, 2014, 5:26 pm

    I am excited to get the whole story

  • Louis Rivera April 27, 2014, 10:47 pm

    I ordered the program but when I went to the site on receipt It does not take me to site.

    • Dave Tropeano April 28, 2014, 8:25 am

      Louis, email us email (at) with your clickbank receipt and we’ll get things cleaned up for you.

  • samuel April 30, 2014, 1:57 pm

    Can you finace me or give out schoolarship for this training since you do not have a payment plan ?