This is an email I sent out to my email list on Saturday, April 19, 2014.
Saturday, April 19, 2014
Little League Complex, Pennsylvania
(Not so) Cool Dave here…
(Andre has given me the reins today, he’s out at some Spanish Easter festival with his wifey.)
A couple of people have been asking about “updates” to FBA Fast-Track since we launched last November.
After all, it’s been six months…
That’s nearly a decade in internet marketing time :)
Well, the short answer is that there aren’t any updates because the basic model is the same.
FBA Fast-Track (and it’s bigger relation, ASM) is a STRATEGIC business model.
The *strategy* of building out your own small product line on Amazon hasn’t really changed (read: it’s “evergreen”).
Plus, it hasn’t really been six months…
Meaning, among other things, Amazon is an online retailing giant.
And their “season” is the Holiday season in the United States from Thanksgiving to Valentine’s Day (more or less).
There’s a simple rule in the tech world — don’t break things during your season.
For someone like Amazon that means code freezes to the software that runs the Amazon.com engine.
And a minimum (zero is a good number here) of changes to their programs and procedures.
So in Amazon-time these past six months have only been 3 months.
Still, three months *can* be a lot of time in a volatile world like SEO…
The war to beat Google never stops, and tactics change like the wind.
That’s the key here.
The business *strategy* behind FBA Fast-Track is the same…
The mechanisms for getting started are the same…
The evaluation criteria is basically the same…
These are all STRATEGIC elements.
What might have changed — it depends on the niche you’re in — are the tactics.
In FBA Fast-Track we teach the “bitch slap” method.
I didn’t invent that term…
John Barker did when he released “AdWords Black Book” (a $197 ebook!) a million years ago.
Bitch slap is a tactic.
And for some products it’s becoming more and more common.
(btw, I’ve seen a few ASM affiliates promoting their version of it as a bonus.)
Facebook for traffic … another tactic (actually, many possible tactics there).
We teach you about traffic getting in FBA Fast-Track…
We cover using Amazon as a search engine, organic traffic from Google, and using paid traffic and social sources.
We’re not a hands-on course for using dark posts and retargeting to drive users from FB to your Amazon offers.
(But I know some dudes and dudettes that are and so will you by the time you’re knee deep in FBA Fast-Track.)
In other words, Andre and I are giving you the blueprint and enough actionable strategies and tactics to get things up and going.
For some that’s enough to make a car payment or finance the summer vacation with the family.
Scaling past that is more work, more hustle, and some trial and error…
There are some good additional tactics that can help. This stuff isn’t taught in ASM or even in semi-private forums.
When you’re there and have the cash-flow to scale, hit us up (via the private group)…
We have your back.
We are addicted to seeing results, so we’ll bend over backwards to help you in any way we can.
By the way, here’s the thing about *ALL* e-commerce:
It’s as close to an evergreen business as you can imagine (reread that again).
Building stores that convert (or Amazon listings that convert)…
Dealing with positive and negative feedback…
Etcetera, are all pretty much the same.
There will always be changes in tactics from time to time…
That’s why we have the private Facebook group and other channels to get in touch and ask questions.
But the basics are well, basic. And necessary.
Crawl before you walk.
Walk before you run.
And kick ass along the way.
We open the cart this Monday, April 21.
Dave “evergreen” Tropeano
Sent from my iPad