This is an email sent on Friday, April 18. It demonstrates how cool our private Facebook group is at supporting each other.
Friday, April 18, 2014
One of our alumni posted this to our private Facebook group a few hours ago (he’s at Canton Fair in China)…
We have a freakin’ great community…
But that’s the good thing, because everyone knows each other, and rallies to help each other.
Notice what Mark ended with…
“Btw, if you need me to show face to any of the factories you’re dealing with, just let me know.”
Yup, we really do have a great little community.
So Cool Dave buzzed me on Skype…
I was sleeping, but got the message after crawling back from CrossFit at 9:30am this morning.
Dave asked me to pass this on to you (remember, he’s the Amazon and e-commerce pro, not yours truly)…
When you talk about selling physical products online “China” seems to be the first thing everyone thinks about.
But we don’t usually recommend that you start out importing products from China…
There are too many moving parts to keep track of initially.
We have a more “scientific” approach (think lean startup)…
The easiest way to think about sourcing products for FBA Fast-Track, is:
With “crawl” we want to FIRST validate the marketplace.
We get product samples and small quantities from as local a supplier as we can.
The goal is to fail fast and come to a decision on whether the product can be profitable for us.
In “walk” we focus on margins and initial scale…
We might be buying from a supplier (middleman) instead of the manufacturer but that’s ok.
Our margins are good and we’re working on getting and converting traffic to our Amazon page(s).
In “run” we are scaling…
We have enough volume to negotiate deals with the manufacturer.
We’re ramping up multiple traffic channels.
We’re the ALPHA DOG in our product category.
You usually reserve hopping on a plane to China to attend the Canton Fair for the “run” phase.
It’s a HUGE commitment.
Every major Chinese manufacturer is there and it can be overwhelming if you don’t enter with a plan.
What’s interesting right now (2014) is that the Chinese manufacturing sector is in a bit of a down turn.
Manufacturers are more actively looking for business and are willing to negotiate deals and even work with smaller order quantities (see Mark’s post above).
So there’s opportunity *if* you have a basic business model and framework to execute against.
Something like our Amazon FBA Fast Track & Beyond :)[/DAVE]
Well there you have it…
Dave has pretty much mapped out our approach to winning at this game.
It’s the fast-track “lean” process we teach in our product.
We’re opening up shop to our training this Monday, April 21.
There’s a massive opportunity at the moment, what with the downturn in the Chinese manufacturing sector.
Now is the time to hit the ground running…
Which is something we can teach you exactly how to do.
Think about it over the Easter weekend.
We open on Monday.
Andre & Cool Dave